Press releases


opti 2020: Spotlight on to the world of optics

60,000 m² jam-packed with the latest in optometry and ophthalmology, represented by 605 exhibitors from 39 countries: opti 2020 was a complete success. This year, the new, stylish Entrance North-East and Entrance North-West led visitors into the bustling halls. 28,000 trade visitors from 93 countries casted their votes with their feet – and came to get the latest trends and developments right at the beginning of the year.



A portrait: The industry's start-ups in the opti BOXES

Curtains up for the newcomers! Once again, selected young designers and eyewear start-ups gather in the opti BOXES in Hall C2 at opti 2020 this year.



Everything at a glance: opti 2020

The coming optical year begins on 10 January 2020. On this day, opti, the international trade fair for optics & design, starts at Fairground Munich, where over 600 exhibitors will present themselves and their innovations. We have summarised the most important tips here, so that trade visitors have an overview on everything to be able to prepare perfectly.



Concentrated knowledge at opti: Hall C4

It’s more than just a place for visitors to find exciting new innovations for their product ranges and spruce up their businesses — it’s also a chance to brush up on their own knowledge. In Hall C4 at opti, which will take place from 10 – 12 January 2020 on the Fairground Munich, visitors can enjoy a comprehensive selection of training courses — free of charge.




Follow us! In January 2020 opti is once again inviting eyewear and lifestyle bloggers from across Europe to Munich. Looking for the most exciting new products and the hottest insider news, the bloggers will be reporting live and around the clock from the halls of the trade fair. In a Trendtalk they will be discussing why every product is suitable for social media. The BLOGGER SPECTACLE award ceremony for the participants of the opti BOXES will take place on Saturday at 12:30 pm in the opti FORUM..



opti SHOWCASE 2020: Company positioning

What makes me special? Which strengths can I impress my customers with? How can I align the look and feel of my business with my positioning? The opti SHOWCASE, taking place as part of opti in Munich from 10-12 January 2020 in hall C4, will take a closer look at these kinds of questions.



Focus on contact lenses

Technical innovations in terms of contact lens material or performance: At opti, taking place from 10 to 12 January 2020 at the Fairground Munich, trade visitors can discover all of the new developments on the market. Hall C6, which serves as the entrance to opti 2020 and can be reached through the Entrance North-West, will accommodate 25 exhibitors focusing on the topic of contact lenses and contact lens supplies.



The right framework for a premiere: These companies are debuting at opti 2020

Style icons, glasses with character, or high-performance spectacle lenses: At opti, which takes place from 10 to 12 January 2020 at the Fairground Munich, exhibitors will be presenting the industry trends for the upcoming year. Some providers are making their very first appearance and presenting their latest products exclusively to trade visitors. We’re giving you a sneak peek and taking a closer look at the frames and spectacle lenses made by companies from Germany, Italy, the UK, and the USA.



A stage of 60,000 square meters

There are five months left until opti takes place in Munich from 10 to 12 January 2020. Ticket sales begin and the halls are filling up – a summer update interview with opti project manager Bettina Reiter.



One trade show, all the facts: opti is the perfect start

opti marks the start of a new year for the optical industry. The next International Trade Show for Optics & Design will take place from 10th to 12th January 2020 at Fairground Munich, once again spanning six halls – and the offering for trade visitors to opti 2020 remains one thing above all else: comprehensive.


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