For exhibitors and providers
Become an exhibitor at opti in Munich - the highlight and kick-off of the optical year. You can find all the information you need for your planning here.
opti - the international trade show for optics & design
The uniqueness of opti is based on the opti team's extensive personal networks and contacts with industry players, trade media and associations, who actively help to shape the trade show. Every year, an international trade show is created that reflects the needs of the industry, connects decision-makers and creates a unique feeling of togetherness.
Experience this feeling live on site as well as numerous trends and innovations. Come to opti from 16 - 18 January 2026.
Don't miss opti 2026 in Munich
opti – The international trade show for optics & design:
opti is the dynamic start to the year for the ophthalmic optics industry: an international platform for innovations, trends and pioneering technologies. This is where decision-makers meet leading brands and creative newcomers - for successful business deals, valuable contacts and concentrated industry power!
✔ High-calibre trade visitors & decision-makers
Over 21,000 trade visitors, more than 70% of whom are decision-makers - opti brings exhibitors into direct contact with relevant customers and business partners.
✔ Successful business deals
Almost 89% of exhibitors rated the initiation of new business relationships as very good to good - ideal conditions for growth and increased sales.
✔ The international industry get-together at the start of the year
opti is the event for the optical industry in Europe. Whether international market leaders or innovative start-ups - top players meet here to conquer the markets in Germany, Austria, Switzerland, set trends and get the year off to a successful start.
Trade show preparation and planning
opti dates, schedule, set-up and dismantling, opening times and more: under ‘Trade show preparation and planning’ you will find all the relevant information for your trade show visit.
Downloads
Be optimally prepared for the trade show: With an overview of all the important downloads.
Can't be in Munich in person but still want to showcase your brand?
The opti platform puts your products in the spotlight all year round - choose one of our attractive packages for maximum digital visibility.
Digital trade show presence
that optimally supports your look and your message, and set new standards in branding, reach and more - keeping your brand on everyone's lips before, during and after the trade show.
✔ Precisely address your target group
Attract (digital) attention and reach exactly those visitors who are interested in your topics - without any scattering loss.
✔ Attract more visitors to your stand
With customised advertising materials and individual media posts, you will remain unforgettable and ensure a noticeable influx of visitors on site.
✔ Stay in touch
Take advantage of a wide range of opportunities to engage in dialogue with interested parties before, during and after the trade show and expand your network in the long term.
Year-round content marketing
With year-round content marketing, you can utilise the opportunities offered by the platform to keep your brand and your message on everyone's lips. Utilise the digital reach of the trade show and also address international customers via articles and newsletter entries.
Exhibitors in the spotlight
Still undecided? That's why it's worth taking part in opti 2026
opti 2026 in Munich is the international kick-off event for the ophthalmic optics industry - where top decision-makers, market leaders and innovative newcomers come together.
With over 21,000 trade visitors and concentrated industry power, it offers ideal opportunities for forward-looking business deals and sustainable growth.
Do you have any questions?
Our team will be happy to help you.
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