Highlights
opti brings the highlights of the industry to the stage - from visionary trends to genuine innovations. We are still keeping a few surprises secret, but one thing is certain: it will be inspiring, surprising and absolutely worth seeing. Look forward to the highlights - live on site!
opti SPHEARE
opti opens up space for fresh business prospects. In Hall C3, you can find out how optometry and hearing care can be successfully combined.
Hall C3
Tomorrow Vision
TOMORROW VISION 2026 highlights how contact lenses unlock new freedom—whether in sport or everyday life. Under the motto “Play smart. Move free.” the joint platform of leading manufacturers presents a vision full of mobility and fresh possibilities.
Hall C4
opti NEXT GENERATION HUB
An (almost) all encompassing programme for the industry’s next generation: speed dating, panel talks where there's no chit-chat, meet & greets with industry leaders, becoming self-employed for beginners and – if you so wish – a professional application photo.
Where? In Hall C3!
DESIGN & opti FRAME STAR AWARD
Fashion meets vision: opti is the hotspot for everyone who doesn't follow trends, but rather sets them. Discover international eyewear highlights – from purist elegance to bold statements. If you want to know what's hot tomorrow, you'll find it here.
Here, on the opti DESIGN STAGE, opti visitors also could view all the frames nominated for the opti FRAME STAR AWARD and vote for their favourite. The winner has now been announced – click here.
Design at opti: Hall C1 + C2
opti FRAME STAR ceremony on the opti DESIGN STAGE in Hall C1
Guided Eyewear Trend Tours with Selin Olmsted
Trend tour at opti: Secure your place now for guided tours with Selin Olmsted! Discover the latest eyewear trends, innovative collections and exclusive insights – registration required.
opti BOXES & winner of the opti BOX AWARD
Fresh ideas and creative minds take centre stage at opti 2026: in the opti BOXES, start-ups from the eyewear sector present their innovations in specially designed areas.
The winner of the opti BOX AWARD has now been announced. Want to know who won?
This way, please.
opti BOXES: Hall C2
opti BOX AWARD ceremony: opti DESIGN STAGE in Hall C1
opti VISIONARY & opti VISIONARY AWARD
In this start-up area in Hall C3, young companies are showcasing their ideas relating to artificial intelligence, telemedicine and diagnostic solutions.
In the meantime, the winner of the opti VISIONARY AWARD has been announced. Please click below for more information.
opti VISIONARY: Hall C3
opti VISIONARY AWARD ceremony: opti DESIGN STAGE in Hall C1
opti FRAME STAR AWARD
More than 40 candidate frames are vying to win your vote. But only at opti, because you only can vote for the opti FRAME STAR AWARD when you are an opti visitor. How to? Go to the opti DESIGN STAGE in Hall C1.481, discover the frames on display there and vote for your favourite on the spot.
Hall C1
opti FUTURE VISION HUB
Groundbreaking and forward-looking: the new hub presented itself as a platform with a clear perspective. Whether specialist presentations or best practice examples– visitors were treated to inspiring insights into the future of the industry.
Hall C4
opti PARTY - powered by Optiswiss
Celebrate the first day of the trade show in a special atmosphere! The opti PARTY is the meeting place for everyone who wants to network, dance or simply relax and enjoy good music at the end of the day. Whatever you decide, this event will remain in your memory.
Restaurant C1/C2, Northwest Entrance
7:00 p.m. to 10:00 p.m.
Your opti SELFIE – appoint yourself opti AMBASSADOR
Anyone can take a selfie – at opti, you can now become your very own opti AMBASSADOR. Same look, same feel, same fun as the faces for this opti. Where? In Hall C3.281. How? Just drop by – an opti hostess will be happy to assist you. Have fun & happy posting!
Hall C3.281
opti ROLLING TRUTH
Get to know opti and its visitors from a completely different perspective: with opti ROLLING TRUTH.
Season 2 starting at opti 2026
Hall C3
opti CHARITY
opti CHARITY focusses on impressive projects that put their heart and soul into improving optical care worldwide - committed, sustainable and with a real impact.
Hall C3
Discover opti 2026
Highlights, programme, community and more - opti offers you three days of innovation, exchange and an enthusiastic atmosphere.
Broaden your horizon
See what innovations are waiting for you at opti.
Discover our opti CAMPUS
Get to know the specialist academies and universities in advance, which offer a wide range of programmes for pupils and interested parties.