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Highlights

opti 2026 brings the highlights of the industry to the stage - from visionary trends to genuine innovations. We are still keeping a few surprises secret, but one thing is certain: it will be inspiring, surprising and absolutely worth seeing. Look forward to the highlights - live on site!

opti SPHEARE

opti opens up space for fresh business prospects. In Hall C3, you can find out how optometry and hearing care can be successfully combined.

Hall C3

More about opti SPHEARE

Tomorrow Vision

TOMORROW VISION 2026 highlights how contact lenses unlock new freedom—whether in sport or everyday life. Under the motto “Play smart. Move free.” the joint platform of leading manufacturers presents a vision full of mobility and fresh possibilities.

Hall C4

More about Tomorrow Vision

opti NEXT GENERATION HUB

An (almost) all encompassing programme for the industry’s next generation: speed dating, panel talks where there's no chit-chat, meet & greets with industry leaders, becoming self-employed for beginners and – if you so wish – a professional application photo.

Where? In Hall C3!

To the programme overview

DESIGN

Fashion meets vision: opti is the hotspot for all those who don't follow trends, but set them. Discover international eyewear highlights - from purist elegance to bold statements. If you want to know what's hot tomorrow, you'll find it here.

Hall C1 + C2

To the overview

Guided Eyewear Trend Tours with Selin Olmsted 

Trend tour at opti: Secure your place now for guided tours with Selin Olmsted! Discover the latest eyewear trends, innovative collections and exclusive insights – registration required.  

To the Guided Tours

opti BOXES & opti BOX AWARD

At opti 2026, fresh ideas and creative minds will be in the spotlight: start-ups from the frame sector will present their innovations in specially designed areas in the opti BOXES.

Hall C2

Find out more

opti VISIONARY

In this start-up area in hall C3, up and coming companies showcase their ideas relating to artificial intelligence, software and diagnostic solutions.

Hall C3

To the opti VISIONARY AWARD

opti FUTURE VISION HUB

Groundbreaking and forward-looking: the new hub presented itself as a platform with a clear perspective. Whether specialist presentations or best practice examples– visitors were treated to inspiring insights into the future of the industry.

More about opti FUTURE VISION HUB

opti PARTY

Celebrate the first day of the trade show in a special atmosphere! The opti PARTY is the meeting place for everyone who wants to network, dance or simply relax and enjoy good music at the end of the day. Whatever you decide, this event will remain in your memory.

Restaurant C1/C2, Northwest Entrance

opti ROLLING TRUTH

Get to know opti and its visitors from a completely different perspective: with opti ROLLING TRUTH.
Details to follow.

All halls

More about opti ROLLING TRUTH

opti CHARITY

opti CHARITY focusses on impressive projects that put their heart and soul into improving optical care worldwide - committed, sustainable and with a real impact.

Hall C3

Find out more

Versatile, surprising and informative - opti 2025

Discover opti 2026

Highlights, programme, community and more - opti offers you three days of innovation, exchange and an enthusiastic atmosphere.

To the ‘Discover’ area

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MASUNAGA

December 5, 2025

Sales Agent Masunaga – Germany

Are you a dedicated sales professional with a passion for optics? Would you like to work for a renowned Japanese brand and contribute as an ambassador to the success of Masunaga, a brand known for its exclusive and refined eyewear? Then this is your chance! Visit us at our booth C1.471 at opti 2026.

opti 2026
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MASUNAGA

December 5, 2025

120 Years of MASUNAGA – A Legacy with a Future

Celebrating 120 years is a remarkable milestone — not just for Masunaga, but for the entire optical industry. In a market where brands often come and go, Masunaga has remained a steadfast presence.

opti 2026
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Swissflex Eyewear

December 5, 2025

Clever, intuitive, efficient: Discover Swissflex’s attractive new products and unique features!

Swissflex’s children’s frames are popular and well-known. But the new developments in the adult segment, as well as the practical ordering and promotional options, will also impress you.

opti 2026
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Swissflex Eyewear

December 5, 2025

Clever, intuitive, practical, attractive, efficient!

The proven Swissflex eyewear system is presenting not only attractive new products at Opti, but also fresh impulses related to the system, ordering, and support.

opti 2026
Logo RODENSTOCK GMBH

RODENSTOCK GMBH

December 5, 2025

Science meets practice – Specialist lectures by Rodenstock

Deepen your knowledge of B.I.G. EXACT® Sensitive and Rodenstock's digital service tool CNXT® and find out how your colleagues in the optical industry are putting this knowledge into practice. We look forward to seeing you at the opti Future Vision Hub (Hall C4.581, next to the Rodenstock booth).

opti 2026
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Anacolé

December 5, 2025

2025 campaign of the French brand Anacole and its superheroes

The art of transforming acetate into exceptional eyewear. Recognized expertise, assertive creativity, a signature collection: Anacolé embodies the excellence and creativity of the brand.

opti 2026

See what innovations are waiting for you at opti.

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Discover our opti CAMPUS

Get to know the specialist academies and universities in advance, which offer a wide range of programmes for pupils and interested parties.

More about the opti Campus