Sales & POS

An excellent product range, professional advice, additional services and a sales-promoting atmosphere - are important parameters for the purchase decision. opti inspires and supports the expansion and further development of successful business models.

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Posts - that's to be discovered on the topic (27)

opti 2026 Everything

Johnny Loco

Product-Highlight

OPTICALS WITH A STORY

Our frames are inspired by famous movie and series characters. You will meet frames like Sonny from Miami Vice (1984) and Beth from the Queen's Gambit (2020).

MOTOEYE

Product-Highlight

The world’s first glasses designed to fit comfortably under a motorcycle helmet.

MOTOEYE is the world’s first glasses designed to fit comfortably under a motorcycle helmet. No pressure on the ears, no risk of bending or breaking – for maximum comfort and safety on every ride.

concept-s Ladenbau & Objektdesign GmbH

Service-Highlight

Space, brand, experience — how to strengthen your in-store presence

A compelling store concept is a key driver of success: it strengthens your brand, creates orientation and turns shopping into an experience. Especially in physical retail, the atmosphere determines whether customers feel comfortable, return and develop trust.

Eurovisie International AB

De Stijl Holland 1924 – Frames that speak for themselves

Every detail matters. From precise geometry to our patented screwless hinge, De Stijl frames are built to impress your customers and simplify your daily work. Touch, feel, and experience the difference in person.

yooy

My glasses. My design. 100% custom-made glasses crafted from the finest acetate – now available at your optician store!

At yooy, your customer becomes the designer: using the yooy app, they create their own individual acetate frame together with you – completely free in design, ergonomically tailored, and available in over 30 colors. Each pair of glasses is a unique piece, made in Austria and available in your store.

LARS Brillen

LARS expands: From Switzerland to the World

LARS is taking the next step – going international. Our journey begins in Germany and Austria. To drive this expansion, we’re excited to welcome Christian Leicht as Sales Director Europe. Christian brings years of experience in premium eyewear sales across the DACH region and Europe.

Optimus Hearing GmbH

opti VISIONARY AWARD

OPTIMUS HEARING at OPTI 2026: Vision Meets Innovation.

OPTIMUS HEARING represents what the new opti VISIONARY Area aims to spotlight: entrepreneurial foresight, forward thinking, and the power to redefine an entire industry.

WSBDesign.com / Ladenbau

Optical Store Interior – Optik Amberg, Erlangen (DE)

WSB transformed Optik Amberg in Erlangen into a 600 m² shopping experience where history and modern retail seamlessly combine with exceptional design and customer experience.

Presenta Nova

Ready for something different?

Discover the STRUKTURA system—a versatile solution for designing virtually anything, from counters and shop windows to wall displays and partition walls.

GLASKLAR

Product-Highlight

Customer loyalty, at its best'

The combination of the individual GLASKLAR bottles with the refill bar, where customers can refill their bottles again and again, forms the successful concept for gaining regular customers with over 5000 satisfied customers worldwide.

Events (4)

opti 2026 Everything

Jan 16, 2026 1:30 PM - 2:10 PM | C1 / 481

Consulting & Collection for young target customers - How clear focus transforms everyday practice

opti NEXT GENERATION HUB

Jan 16, 2026 2:30 PM - 3:00 PM | C3 / 510

Best Practice - Founder of DIE OPTRIE

Jan 17, 2026 2:30 PM - 3:00 PM | C1 / 481

LOOK - Aesthetic eyewear consultation

opti FUTURE VISION HUB

Jan 17, 2026 5:30 PM - 6:00 PM | C4 / 581

Efficient consultation software and eye screening as a unique selling point for your shop

Past events (0)

opti 2026 Everything

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Exhibitors (20)

opti 2026 Everything

opti

Start a new, impressive year with opti! Look forward to the unique atmosphere, make new business contacts and experience the latest trends in ophthalmic optics in Munich. We are already looking forward to seeing you at the next opti from 16 to 18 January 2026.

OPTISWISS AG

Optiswiss has been a manufacturer of spectacle lenses since 1937 with its technology and production site in Basel/Switzerland. Due to continuous growth over the decades, Optiswiss is now an internationally active company and Switzerland’s leading ophthalmic lens manufacturer in Switzerland.

C4 / 451

GLASKLAR

GLASKLAR is your partner for sustainable eyewear cleaning and customer loyalty for more than 20 years. Over 5,000 specialist stores in 50 countries worldwide rely on the individual and refillable products manufactured in-house by the Cologne-based family business.

C3 / 465

concept-s Ladenbau & Objektdesign GmbH

YOUR COMPETENT SHOP DESIGN PARTNER FOR SUCCESSFUL BUSINESSES: Development, production & distribution of furnishing systems and merchandise presentation, planning & realisation of shopfitting projects, design & production of individual branded displays.

C3 / 251

LARS Brillen

Let LARS Brillen amaze you: Discover how the finest powder transforms into glasses with timeless aesthetics and exceptional comfort. Experience innovation and Swiss craftsmanship right on your nose. And by the way, we don’t just powder – we brew, too. Curious? Come by and see for yourself!

C2 / 461

yooy

Your glasses, your design. With yooy, opticians can now offer custom-made acetate frames – Made in Austria. Using the free yooy app, customers design their dream frame together with their optician, completely freely and individually. A true world first.

C2 / BOX11

GEORGE GINA & LUCY

GGL Eyewear is distinctive yet wearable — colorful without being loud. An independent collection in the mid-price segment, defined by unique color creations, refined details, and special finishes — designed to bring joy both to customers and in the workshop.

C1 / 221

Loyalty Lab GmbH

Loyalty Lab stands for a successful and systematic customer approach, with the right message at the perfect time!

C4 / 563

MOTOEYE

The first glasses in the world comfortable even with helmets Specially designed for helmets, these frames slide effortlessly into place, providing stability, security, and unobtrusiveness while riding a motorcycle.

C1 / 333