Sales & POS

An excellent product range, professional advice, additional services and a sales-promoting atmosphere - are important parameters for the purchase decision. opti inspires and supports the expansion and further development of successful business models.

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Posts - that's to be discovered on the topic (16)

opti 2026 Everything

Johnny Loco

Product-Highlight

OPTICALS WITH A STORY

Our frames are inspired by famous movie and series characters. You will meet frames like Sonny from Miami Vice (1984) and Beth from the Queen's Gambit (2020).

Optimus Hearing GmbH

opti VISIONARY AWARD

OPTIMUS HEARING at OPTI 2026: Vision Meets Innovation.

OPTIMUS HEARING represents what the new opti VISIONARY Area aims to spotlight: entrepreneurial foresight, forward thinking, and the power to redefine an entire industry.

MOTOEYE

Product-Highlight

The world’s first glasses designed to fit comfortably under a motorcycle helmet.

MOTOEYE is the world’s first glasses designed to fit comfortably under a motorcycle helmet. No pressure on the ears, no risk of bending or breaking – for maximum comfort and safety on every ride.

Miller Objekt & Ladenbau

Product-Highlight

We have an eye for the whole thing.

We create a unique and individual appearance for you - one that stands out from the uniform, generic look of the chains. Factory-made, with the highest demands on design and communication:

Miller Objekt & Ladenbau

Product-Highlight

Customised shop fittings for opticians

We design and implement tailor-made furnishings for opticians that combine design, functionality and ergonomics. From stylish reception areas and modern consultation zones to sales-promoting presentation areas – we create well-thought-out solutions for your specialist shop.

WSBDesign.com / Ladenbau

Beeks Oog en Oor crowned Entrepreneur of the Year

The renovation of Beeks Oog & Oor has been a success: they are now nominated for Entrepreneur of the Year, marking a truly special and remarkable milestone!

concept-s Ladenbau & Objektdesign GmbH

Service-Highlight

Space, brand, experience — how to strengthen your in-store presence

A compelling store concept is a key driver of success: it strengthens your brand, creates orientation and turns shopping into an experience. Especially in physical retail, the atmosphere determines whether customers feel comfortable, return and develop trust.

concept-s Ladenbau & Objektdesign GmbH

Trade fair offer

[concept-s] opti Trade Show Special: Exclusive 20% Discount Promotions

As opti 2026 approaches, we are pleased to present three attractive promotions that help you optimise your presentation areas and bring fresh inspiration to your store.

actric GmbH

Exhibitor press release

„alx.“ – German Design Award 2026 Winner

“alx.” – augmented listening experience | www.alx-live.comactric GmbH is proud to have received the German Design Award 2026 for its latest project, which was developed in cooperation with Staehlin GmbH.

PROABO GmbH

opti VISIONARY AWARD

PROABO in the opti VISIONARY AREA – The Subscription model empowering the future of optical ans acoustic Retail

PROABO introduces an innovative concept to the VISIONARY AREA, giving opticians, hearing care professionals, and hybrid businesses a powerful new way to meet changing customer expectations and thrive in a rapidly shifting market.

Events (4)

opti 2026 Everything

Jan 16, 2026 1:30 PM - 2:10 PM | C1 / 481

Consulting & Collection for young target customers - How clear focus transforms everyday practice

opti NEXT GENERATION HUB

Jan 16, 2026 2:30 PM - 3:00 PM | C3 / 510

Founder of DIE OPTRIE

Jan 17, 2026 2:30 PM - 3:00 PM | C1 / 481

LOOK - Aesthetic eyewear consultation

opti FUTURE VISION HUB

Jan 17, 2026 5:30 PM - 6:00 PM | C4 / 581

Efficient consultation software and eye screening as a unique selling point for your shop

Past events (0)

opti 2026 Everything

No related events published yet

Exhibitors (13)

opti 2026 Everything

opti

Start a new, impressive year with opti! Look forward to the unique atmosphere, make new business contacts and experience the latest trends in ophthalmic optics in Munich. We are already looking forward to seeing you at the next opti from 16 to 18 January 2026.

MOTOEYE

The first glasses in the world comfortable even with helmets Specially designed for helmets, these frames slide effortlessly into place, providing stability, security, and unobtrusiveness while riding a motorcycle.

C1 / 333

Loyalty Lab GmbH

Loyalty Lab stands for a successful and systematic customer approach, with the right message at the perfect time!

C4 / 563

Johnny Loco

Johnny Loco, established in Amsterdam in 2005, is a premium lifestyle brand, designing and offering eyewear around the world. With Johnny Loco's lifestyle as a source of inspiration, every frame is designed and developed with meticulous attention to detail.

C1 / 341

concept-s Ladenbau & Objektdesign GmbH

YOUR COMPETENT SHOP DESIGN PARTNER FOR SUCCESSFUL BUSINESSES: Development, production & distribution of furnishing systems and merchandise presentation, planning & realisation of shopfitting projects, design & production of individual branded displays.

C3 / 251

OPTISWISS AG

Optiswiss has been a manufacturer of spectacle lenses since 1937 with its technology and production site in Basel/Switzerland. Due to continuous growth over the decades, Optiswiss is now an internationally active company and Switzerland’s leading ophthalmic lens manufacturer in Switzerland.

C4 / 451

GLASKLAR

GLASKLAR is your partner for sustainable eyewear cleaning and customer loyalty for more than 20 years. Over 5,000 specialist stores in 50 countries worldwide rely on the individual and refillable products manufactured in-house by the Cologne-based family business.

C3 / 465

WSBDesign.com / Ladenbau

WSB Design has been creating custom interior concepts for opticians and hearing care professionals in Europe since 1958, particularly in Germany, Switzerland, and Austria. With our experienced team, we specialize in designing optician stores and unique eyewear displays at competitive prices.

C3 / 572

Optimus Hearing GmbH

Optimus Hearing - your innovative hearing brand exclusively for specialist retailers Optimus Hearing offers opticians working in the field of acoustics the opportunity to successfully stand out from the competition with an exclusive premium hearing brand.

C3 / 522D