Digital trade show presence
Use the opportunity to reach your visitors in a targeted manner before, during and after opti.
The opti platform works like a content platform. It offers you the opportunity to publish attractive text, audio and video posts. These are automatically sent to interested visitors in a targeted manner. This allows you to attract more and, above all, the right visitors to your stand, making it easier for you to achieve your trade show and marketing goals.
By choosing the right package, you can utilise the reach of the opti content platform even after the trade show and reach potential customers.
Take 70 seconds and watch the video to find out how this works.
The right package for you as an exhibitor at opti 2026
Choose from three packages to find the right one for your digital presence and optimally achieve your trade fair and marketing goals. Our experts will be happy to help you choose the right package.
Essential
Extended
Premium
Your added value:
- Reach the right target group without detours
- Stay in touch with visitors before, during and after the trade fair
- Show your online presence and attract attention
- Attract more visitors to your stand
- Address exactly the right people with the right content
What the platform does for you
Establish contacts easily
Visitors can contact you directly via your exhibitor profile – by sending a message or requesting an appointment. If the visitor is logged in, their contact details are automatically transmitted. This makes it easy for interested parties to get in touch, and you have the option of sending a personal invitation to your exhibition stand, for example.
Gain profile followers
Visitors can follow your profile. The more followers you gain, the greater your reach. Actively promote your profile and keep it lively with interesting posts.
Unlimited product categories and focus topics
Make your offering visible: visitors can use filter and search functions to find your products and solutions directly via categories and focus topics.
Your pots as email updates
Visitors can follow topics and exhibitors and are actively invited to do so as soon as they log in. Based on their selections, they receive regular personalised news updates by email. Your posts automatically appear in these updates and reach everyone who follows your topics or profile.
Generate leads through events
Publish your stand events and invite the right visitors. Interested parties can register with just one click. Thanks to the networking function, you can see who is participating – and your event will automatically be displayed in the participants' profiles.
Presence on the opti platform
The industry utilises the opti platform far beyond the trade fair days. With this product, your profile and posts remain online – continuing to generate reach, views and new contacts.
Get to know the opti community
Make contacts, strike up conversations and perhaps discover your next customer or partner.
Discover exciting posts
You have questions?
Contact
Do you have questions about exhibiting at opti?
Please contact the opti team directly.