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More about the opti platform

With the new opti platform, the international trade show for optics & design is not only positioning itself as a crowd-puller on site, but is also establishing itself as a brand that offers numerous opportunities for exchange and imparts valuable expertise online. Here's how you can benefit!

Discover the opti platform

The opti platform combines all the advantages of opti CONNECT and the previous opti website: Here you receive content tailored to your interests or can find out about special areas or various programme items. Use the platform to optimally prepare for the trade show and stay up to date after opti.

The leading trade show in figures

21.105

Trade visitors

97 %

of exhibitors are satisfied with the visitor quality

330

Exhibitors from 23 countries

90 %

of exhibitors want come back in 2026

Whether digital or on site: opti accompanies you throughout the year thanks to the digital platform

Everything at a glance - in one place:

Access content from past trade shows and conveniently save interesting exhibitor posts to your personal watch list:

Customised & tailor-made:

On the opti platform, you have the option of specifying your interests and preferences. You will receive customised recommendations on relevant exhibitors, products and content - tailored to you.

Networking made easy:

Networking has never been so easy! Follow exciting exhibitors, stay informed all year round and maintain your contacts digitally. With just one click, you can receive digital business cards or arrange a meeting directly. 

Register now

Who is the opti platform for?

opti is the platform for exhibitors from the sectors:

  • Buying syndicates
  • Contact lenses & Care products
  • Diagnostics & Refraction
  • Hearing acoustics & hearing systems
  • IT
  • Low Vision
  • Machine manufacturers & Industry suppliers
  • Office equipment
  • Services
  • Shop fitting
  • Spectacle frames
  • Spectacle lenses
  • Technical colleges and universities
  • Workshop

and visitors form the sectors: 

  • Buyers (wholesale, import, export, online and mail order, stationary retail)
  • Contact lens institutes
  • Grinding institutes
  • Hearing acousticians
  • Marketing and merchandising experts
  • Ophthalmologists, ophthalmological specialists
  • Opticians
  • Research & Development

Facts & figures of opti 2025

  • 21,105 trade visitors
  • 97% of exhibitors are very satisfied with the visitor quality
  • 330 exhibitors from 23 countries
  • 90% of exhibitors announced that they want to be back in 2026

Get together: opti 2026

networking make opti a must-attend event in the optical industry's calendar. The comprehensive exhibition portfolio and the forward-looking supporting programme also ensure great appeal year after year. 

Find out more about opti 2026 here.

opti 2026

Would you like to know what to expect at opti 2026, which exhibitors might interest you and which highlights make the trade show an unforgettable industry event? You can find this and much more information here at a glance.

To the overview

You can't be in Munich in 2026, but still want to make your brand visible?

With the opti platform, you have the opportunity to showcase yourself and your products digitally all year round. 

Choose the right package for maximum online presence and reach now!

Digital trade show presence

Your digital trade show presence - made to measure: 

Choose the package that perfectly suits your goals - for more visibility, brand presence and reach. This will keep you in the dialogue - before, during and after opti.

To the digital trade show presence

Don't miss any important information about opti

Register on our platform.

Register now

Do you have any questions?

We will be happy to help you

Find the right contact person in our team.

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About opti platform

The platform for the optical industry

Discover the opti platform

The opti platform combines all the advantages of opti CONNECT and the event website under one roof: for example, find out more about the exhibitors at opti 2026, search for specific focus topics and read more about them. Receive content tailored to your interests or find out about (new) hubs or various programme items. Use the platform to optimally prepare for the trade show and stay informed after opti. The paltform will keep you up to date on opti topics throughout the year.

Who is the opti platform for?

opti is the platform for exhibitors from the sectors:

  • Buying syndicates
  • Contact lenses & Care products
  • Diagnostics & Refraction
  • Hearing acoustics & hearing systems
  • IT
  • Low Vision
  • Machine manufacturers & Industry suppliers
  • Office equipment
  • Services
  • Shop fitting
  • Spectacle frames
  • Spectacle lenses
  • Technical colleges and universities
  • Workshop

and visitors form the sectors: 

  • Buyers (wholesale, import, export, online and mail order, stationary retail)
  • Contact lens institutes
  • Grinding institutes
  • Hearing acousticians
  • Marketing and merchandising experts
  • Ophthalmologists, ophthalmological specialists
  • Opticians
  • Research & Development

Facts & figures of opti 2025

  • 21,105 trade visitors
  • 97% of exhibitors are very satisfied with the visitor quality
  • 330 exhibitors from 23 countries
  • 90% of exhibitors announced that they want to be back in 2026

Innovative overall concept that connects you with the right exhibitors

opti is 365 days a year: the new opti platform complements and enhances your trade show experience. Before and after the trade show, opti offers will be digitally expanded, allowing you to make precise preparations before the trade show and keep in touch easily after opti the international trade show for optics & design But these are not the only advantages: Discover the variety of offers here.

Digital trade show preparation

You don't want to go to opti on the off-chance? Is a traditional list of exhibitors not enough to get ready? With opti we offer you a new way of preparing for the trade show.

On site

The trade show is the highlight of opti. It will take place again in Munich from 16 - 18 January 2026. Thanks to good preparation, you will meet the right people here.

Trade show follow-up: Stay informed

Would you like to stay informed and connected after the trade show? In that case we have something for you. The opti platform now accompanies you 365 days a year.