Experience opti live as a visitor

Discover new product highlights at opti and experience pioneering technologies hands-on – all packed into three days.

opti – the international trade show for optics and design

For over 25 years, opti in Munich has been one of the industry’s most important meeting places for inspiration, innovation and networking. Here, you can experience trends, new products and expertise first-hand.

Highlights of opti 2026

Once again, this year's opti featured numerous highlights. Whether it was the opti DESIGN STAGE or the opti NEXT GENERATION HUB: here you will find impressions from the past trade fairshow at a glance.

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Halls & theme areas at opti

opti is spread across several halls and clearly structured thematic areas, showcasing international eyewear designs, innovative technologies in ophthalmic optics and new concepts in hearing acoustics. 

Explore halls & areas

General information & services

Here you will find all the important visitor information about opti. Opening hours, travel information, hall and site plan, ticket information and helpful services before and during the trade show. 

Go to information & services

opti DESIGN STAGE

The opti DESIGN STAGE showcases the full creativity of the industry. On stage, you will see design highlights and inspiring contributions relating to eyewear design. 

To opti DESIGN STAGE

opti FRAME STAR AWARD

The opti FRAME STAR AWARD brings interaction to the trade fairshow: visitors can vote for their favourite frames directly on site. 

To opti FRAME STAR AWARD

opti VISIONARY AWARD

They are the future of optometry: at the opti VISIONARY AWARD, young tech start-ups showcase their most innovative ideas in AI, telemedicine and diagnostics. 

To opti VISIONARY AWARD

opti NEW SELECTION AWARD

Design, taken further.

With opti NEW SELECTION, opti 2027 puts young independent frame brands in the spotlight: curated, distinctive, relevant.

What used to be opti BOX is now opti NEW SELECTION. And the opti BOX AWARD becomes the opti NEW SELECTION AWARD.

For labels with opti-tude. For frames with attitude. For design that takes the next step.

This way.

opti NEW SELECTION: Hall C2
opti NEW SELECTION AWARD ceremony: opti DESIGN STAGE, Hall C1

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That was opti 2026 – impressions of the trade fairshow

Take a look at the most impressive moments and highlights from the last opti. Our impressions show just how diverse the trade fairshow was. 

View impressions

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Fairground Munich
29.01. - 31.01.2027
The international trade show for optics & design
Opening times
Friday to Saturday
10.00 a.m. - 7.00 p.m.
Sunday
10.00 a.m. - 5.00 p.m.

Do you have any questions? We are here to help

Would you like to find out more about your visit to opti or do you have any questions about tickets, travel or services on site? Our team will be happy to assist you. 

Visitor contact

Would you like to visit opti and have questions? Use our contact form and we will be happy to help you.

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