Digital visitor registration at the trade show stand - LEAD TRACKING for success!
LEAD-TRACKING allows you to identify interested visitors with a simple scan. Find out here how you can benefit from the advantages. Digital lead capture has been proven to contribute to trade show success
Your benefits at a glance:
- Record the data of your stand visitors quickly and easily using the GHM LEADS app.
- Don't waste time on formalities! Start valuable customer discussions immediately.
- Standardize the data of all sales employees.
- Avoid time-consuming typing of data and thus speed up post-trade show processing.
- Benefit from the fast statistical processing and use of visitor data.
- Save valuable time and use recorded data digitally immediately.
- Easily import collected contacts into your CRM system via CSV file.
- Increase the chances of successful orders with timely follow-ups by processing visitor data immediately.
- Use various statistics and report functions and thus track your trade show success during the event.
To the app
You can find the GHM Leads in the exhibitor ticket portal
To personalize their tickets, visitors enter their personal date and then receive tickets with QR codes.
1. Scan the personalized barcode on the visitor ticket
2. Complete the data with your notes and individual questions to the visitor
3. All data captured through lead tracking is available in real-time in your dashboard...
4. ...the data you enter can be edited individually...
5. ...and can be exported any time
Visitor ticket necessary
GHM Leads works exclusively with visitor tickets for the respective event organised by GHM Gesellschaft für Handwerksmessen mbH. It is not possible to create leads manually or to scan business cards.
How do I book GHM Leads?
GHM Leads are booked via the Lead Tracking package in the GHM Exhibitor Portal. This contains user licences for creating up to 30 user IDs for the app. Only the user IDs actually used at the end of the event will be billed.
Administration takes place via the Exhibitor Ticket Portal.
Which administrative functions are available for GHM Leads in the Exhibitor Ticket Portal?
- Creating and distributing user accounts for the GHM Leads app
- General configuration of the GHM LEADS app
- Definition of visitor interests to be queried for the GHM LEADS app
- Upload and management of documents for automatic sending to captured leads
- Live monitoring of lead tracking activities via the admin dashboard
- Up to 2 months download availability of all captured leads and data
What is possible with a GHM Leads user ID?
- Logging in to the GHM LEADS app
- Scanning visitor tickets with automatic query of the data provided by the visitor during registration
- Adding contact details
- Querying visitor interests
- Entering text notes
- Sending documents directly from the GHM LEADS app to contacts
GHM Leads: Part of the Exhibitor Ticket Portal
The GHM Leads Admin function is now a permanent part of the Exhibitor Ticket Portal and is available to all exhibitors.
- Can be used after ordering and activating the GHM Leads package in the Exhibitor Portal
- Standard provision of 30 user licences for creating app user accounts
- Billing based on user ID (identical to the user ID in the leads capture process at the trade fair)
- Use of a user ID included in the package price
For more than 30 user licences, a simple request is available from GHM Leads Support
What visitor data is available to you?
You receive a real-time overview of the contacts recorded via the leads function in the GHM Exhibitor Ticket Portal. You can analyse the data in the dashboard according to your criteria and download it for further processing.
The following visitor data is available to you:
(Note: on-site ticket purchases may be anonymous)
- Personal data: Title, form of address, first name and surname
- Company data: Company
- Contact details: E-mail
- Address data: Postcode, town and country
- Interests and evaluation: Answers to your individual visitor survey
- Assignment: Which lead was recorded with which user ID
Service and support
The lead tracking service and support is available to you by e-mail support@leads.ghm.de, by telephone (+49 89 189 149 560) and in person during the trade show at the exhibitor help desk in the entrance area.
FAQs
You can make all admin settings in the Exhibitor Ticket Portal under ‘LEADS’. You can also create all the necessary users for your stand personnel there.
If you subsequently require additional user licenses, contact support.
The lead tracking service and support is available by email, telephone (+49 89 189 149 560)
At leads.ghm.de you can make all settings with your GHM LEADS admin account.
There you can log in with the access data sent to you and create users. You can also upload documents to send to the leads, define the categories that can be assigned to the lead and carry out various evaluations and downloads of the recorded data.
You can book the LEAD-TRACKING package in our exhibitor portal.
Please follow this Link to the exhibitor portal of the respective event.
Instructions for configuring your individual customer queries and for setting up and managing user licences via your admin account can be found here.
You only need your own company devices: smartphone or tablet for the GHM LEADS app and notebook for administrative settings in the Exhibitor Ticket Portal.
Please ensure that you can install the GHM LEADS app on your company devices.
You will be invoiced for the lead-tracking service with the final invoice after the trade show.
Data protection for visitors is governed by our privacy policy. You can find it under the following link.