Press area

Welcome to our press area. We would like to make reporting as easy as possible for you. On this page you will find all relevant information: Press releases, image material and logos, as well as information on accreditation. The opti press team will be pleased to support you in your work and will be happy to arrange suitable interview partners. Please do not hesitate to contact us

Press Releases Downloads Press photos & documents Media contact

Press Releases

Further press releases

opti

April 9, 2025

Press release

New opti 2026 campaign: brighter, livelier, more dynamic

WE ARE opti is entering its third round - the #WEAREopti campaign is being revitalised along the lines ‘same, same, yet new and different’: Six new opti brand ambassadors plus a new, multi-faceted design that reflects the dynamism and creativity of opti.

opti

February 11, 2024

Press release

opti 2025: Premiere TOMORROW VISION - "Contact lenses are the future of optics"

‘Contact lenses are the future of optics’. Under this official motto, Alcon, Bausch + Lomb, CooperVision, Hecht, Hetych, Menicon, MPG&E, SwissLens and Wöhlk (in alphabetical order) are jointly celebrating the product contact lens.

About opti:

opti is the international trade show for optics & design, which takes place annually in Munich in January to kick off the industry. The trade show and networking event offers trade visitors the complete ophthalmic spectrum from spectacle frames, lenses, contact lenses, refraction, diagnostics and low vision to shop fitting and technical equipment. The early timing in the trade show year makes opti the ideal place for product premieres by international market leaders and start-ups alike. The trade show has been organised by GHM Gesellschaft für Handwerksmessen mbH since 2008; it was first held in 1998.

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Brand ambassadors opti 2025/2026 Photo: Martin Bauendahl Photography

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Cathleen Kabashi - Director opti Copyright: © GHM

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Fola Osu, Sales representative Photo: Martin Bauendahl Photography

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Daniela Steinkämper, Managing Director Purchasing & Sales of the Viehoff Group Photo: Martin Bauendahl Photography

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Tom Luis Platten, Student of the B.Sc. Optometry at Munich University of Applied Sciences, PLATTEN Optik + Akustik Photo: Martin Bauendahl Photography

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Reya Kons, Dipl. AO/Optometrist (FH), lecturer at Brandenburg University of Technology, lecturer at Berlin University of Applied Sciences, lecturer at the Brandenburg Opticians' Guild Photo: Martin Bauendahl Photography

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