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Eyewear trends

What's hot in eyewear fashion today and what are the styles of tomorrow? You can see the latest eyewear trends at opti.

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Posts - that's to be discovered on the topic (14)

opti 2026 Everything
Logo eyemax

eyemax

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Always new, always different, but always eyemax

A product like eyemax is a statement of individuality. But that's not all. The collection is continually distinguished by new colors, new shapes and new ideas.

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Logo Koberg

Koberg

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SUN OF KOBERG

Subtile and elegant lines are the hallmark of the KOBERG collection. The new SUN OF KOBERG titanium sunglasses collection now adds striking and eye-catching models.

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Logo eyemax

eyemax

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Simply a perfect fit: Easy click-in temple exchange for modular frames

Easy temple changes are a prerequisite for a modular system. Especially because users are naturally not wearing their glasses when changing temples. With eyemax, this is a breeze.

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Swiss Eyewear Group AG

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INVU: Ultrapolarized Lens Technology for Maximum Clarity and Comfort

INVU combines trend-conscious design with innovative ultra-polarized lens technology – for crystal-clear vision, ultimate protection, and superior comfort. From everyday life to sports and leisure, INVU offers stylish, long-lasting eyewear for every age and every moment.

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Swiss Eyewear Group AG

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EKKIU Eyewear: Striking Design, Urban Aesthetics, and Statement Appeal

EKKIU Eyewear blends bold design with everyday functionality. Inspired by urban culture and crafted with precision, EKKIU stands for modern aesthetics, premium materials, and effortless comfort – eyewear that makes a statement.

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Logo Visibilia GmbH

Visibilia GmbH

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Kappa Eyewear

The new brand from VISIBILIA! More than 50 eyewear models and 40 sunwear designs offer a strong collection depth and put the juniors of this world into focus. Kappa Eyewear will deliver an exciting and vibrant appearance at Opti 2026.

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Logo LAMARCA EYEWEAR / ROSSODOGE

LAMARCA EYEWEAR / ROSSODOGE

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Tris Ottica: The eyewear district between Venice and the Alps

"We strive for excellence in design and production to create high-quality eyewear that evokes positive emotions." This is our mission, what guides us to reach our goals.

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GEO Medical Co., Ltd.

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Creating the beauty of your eyes through contact lenses with ultra-fine dot technology

GEO Medical is at the forefront of the color contact lens market, driven by cutting-edge technology and innovative design. GEO Medical's products are recognized globally for their reliability, consistently receiving positive feedback from customers worldwide.

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Logo Visibilia GmbH

Visibilia GmbH

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Lithe

Experience the future of ultra-light eyewear: Japanese β-Titanium, patented German engineering, carbon accents, and bold design innovation. LITHE sets the pace for Opti 2026.

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Logo Visibilia GmbH

Visibilia GmbH

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Betty Barclay

For women who want to feel fashion: Betty Barclay Eyewear combines lightness, style, and feminine refinement – every day, in every moment, offering modern shapes, elegant details, and confidence for any occasion.

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Events (9)

opti 2026 Everything
Jan 16, 2026 12:30 PM - 1:15 PM

2027 Eyewear Trends

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Selin Olmsted
Jan 16, 2026 1:15 PM - 1:45 PM

Live Walk-Trough - 2027 Eyewear Trends

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Selin Olmsted
Jan 16, 2026 2:30 PM - 3:00 PM

Sports Eyewear: Future Trends & Innovations

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Logo opti
Selin Olmsted
Jan 16, 2026 3:00 PM - 3:30 PM

Live-Walk-Trough - Sports Eyewear & Innovations

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Logo opti
Selin Olmsted
Jan 17, 2026 11:30 AM - 12:15 PM

2027 Eyewear Trends

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Logo opti
Selin Olmsted
Jan 17, 2026 12:15 PM - 12:45 PM

Live Walk-Trough - 2027 Eyewear Trends

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Selin Olmsted

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opti 2026 Everything

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Exhibitors (8)

opti 2026 Everything
Logo Koberg

Koberg

The KOBERG collection stands for uncompromising design and the highest quality. With a focus on versatility, elegance and originality, we develop the models together with DEOMA AG. The collection is manufactured in Germany.

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opti

Start a new, impressive year with opti! Look forward to the unique atmosphere, make new business contacts and experience the latest trends in ophthalmic optics in Munich. We are already looking forward to seeing you at the next opti from 16 to 18 January 2026.

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Logo eyemax

eyemax

We always change our outfits but rarely our glasses. Wouldn't it be simply brilliant if our glasses could be adjusted in a truly ingenious way? To match the outfit, the occasion, or simply the mood? These were our questions, and since 2009, our answer has been: eyemax.

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Logo LAMARCA EYEWEAR / ROSSODOGE

LAMARCA EYEWEAR / ROSSODOGE

At Tris Ottica after working for others for nearly thirty years, we have now set ourselves a major goal: to create our brand of eyewear that demonstrates our personal vision of what Made in Italy really means.

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Logo Visibilia GmbH

Visibilia GmbH

Welcome to Visibilia - your fair and vivid partner in the eyewear industry. We design Eyewear with passion - offering a perfect range, marketing and great service for the specialized optician.

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Swiss Eyewear Group AG

Swiss Eyewear Group was founded in Zurich in 2013 and is now an internationally recognized provider of eyewear. Its collections combine Swiss quality, modern design, and fair prices. Active in more than 90 countries, the company stands for innovation, sustainability, and customer proximity.

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GEO Medical Co., Ltd.

Geo Medical, a professional contact lens manufacturing company, focuses on developing new technologies to provide customers with the highest quality products and services, ensuring both the beauty and health of your eyes.

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MANTI MANTI

MANTI MANTI is a new independent eyewear brand for kids: With the combination of good design, child-friendly function, sustainability and a grand brand experience, we ensure that children not only buy beautiful, light, flexible and comfortable glasses, but also really enjoy wearing them.

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