Trade show preparation & planning

Everything you need to know for a successful trade show participation at opti. Use our information as a central guide for your planning. 

Menschenstrom in einem hellen Foyer: zahlreiche Besucher mit Bewegungsunschärfe, Sicherheitskräfte in blauen Jacken und rote Wegweiser/Informationsschilder im Hintergrund.

Site plan

The site plan allows you to find your way around the exhibition grounds quickly and easily. It helps you find your locations, entrances, services and relevant areas without any detours.

To the site plan

Schedule

Until when can you register for opti? When does the planning phase begin and when will the placement proposals be sent out? You will find the information here.

See the schedule

Accommodation

Would you like to book accommodation for yourself, your customers or your partners? Use our two service partners for this purpose. They will help you find the right room.

To accommodation

Zwei Personen mit Brillen sitzen an einem hellen Beratungstresen und arbeiten an Laptops in einem Brillenladen; im Hintergrund ist der Schriftzug 'ace & tate' zu sehen. Auf dem Tisch liegen Brillen und ein runder Spiegel.

All portals at a glance

Exhibitor Ticket Portal, Exhibitor Portal and more: Here you will find the link to all relevant portals and a short list of what you can find there.

To the portals

Reihe moderner Messestand-Module mit schwarzem Metallrahmen vor Holzwand, türkis-pink bedruckten Trennwänden, hohen Bartischen und Hockern sowie großformatigen Gesichtsporträts mit gelber Brille und Deckenstrahlern.

All-inclusive stand packages for your opti presence

Everything included, everything taken care of: opti’s practical ready-to-use stand packages include stand construction, technical equipment, furniture and lighting, while keeping planning requirements to a minimum. All you need to bring are your exhibits and your branding.

To the stand packages

Porträt eines lächelnden Mannes in kariertem Anzug und violetter Krawatte mit markantem Schnurrbart, der eine Brille aufsetzt; im Hintergrund eine Frau in Leopardenmuster sowie Messestände und Besucher.

Opening hours and address

opti 2027 will take place at the Munich Exhibition Centre from 29 January to 31 January 2027 and has the following opening hours:

Friday, 29 January 202710.00 a.m. - 7.00 p.m.
Saturday, 30 January 202710.00 a.m. - 7:00 p.m.
Sunday, 31 January 202710.00 a.m. - 5.00 p.m.

Address
Am Messesee 2
81829 Munich

Traffic guidelines

Traffic management, traffic regulations or service facilities:
The traffic guidelines answer all your questions and help ensure that the trade fair runs smoothly.

The latest traffic guide will be published here as soon as it becomes available.

Set-up and dismantling

No passes are required for set-up and dismantling. This applies to both exhibitors and stand construction companies. 

Setting up:

from Tuesday, 26.01.2027 from 07:00 a.m. – 11:00 p.m.,
Wednesday, 27.01.2027 from 07:00 a.m. – 11:00 p.m.,
till Thursday, 28.01.2027 from 07:00 a.m. at the latest 06:00 p.m.

Dismantling:

from Sunday, 31.01.2027 from 05:00 p.m. continuously
till Monday, 01.02.2027 at the latest 05:00 p.m.

Delivery address

Please make sure that you or a contact person from your company is available on site to receive your delivery. 

Delivery address for parcels to the stand (during set-up and the exhibition period; staff must be present at the stand):

opti
Company
Hall + stand number
Messe München GmbH
Paul-Henri-Spaak-Strasse
81829 Munich
Germany

Nahaufnahme eines Phoropters (Refraktionsgeräts) mit drehbaren Linsen, Einstellrädern und Skalen in einer Augenarztpraxis

Warning about unofficial service providers

Be sure to keep yourself safe! Only use official opti partners and service providers to avoid unpleasant surprises.

Find out more

Nahaufnahme: Eine Person tippt auf einem Laptop, warmes Sonnenlicht fällt ein; Tablet und Spiegelung auf dem Tisch sind sichtbar.

Downloads for exhibitors

In our download area, you will find all the important documents you need to prepare for the trade show in the best possible way. 

To the downloads

Generated by AI: Nahaufnahme zweier Hände beim Händedruck: eine Hand mit gestreiftem Hemdärmel, die andere mit freiem Unterarm

Lead tracking for trade fair success

Digital visitor registration at a glance: for your trade fair booth—find out here how you can capture valuable contacts with a simple scan and increase your trade fair success.

To the lead-tracking

Ausgestreckte Hand einer unscharfen Person, über der eine gezeichnete Glühbirne als Symbol für Idee, Kreativität und Innovation schwebt.

FAQ: Any questions?

Do you still have questions about trade show preparation or planning? In our FAQs, you will find many answers compiled in a compact and clear manner. 

Learn more

Fairground Munich
29.01. - 31.01.2027
Opening times
Friday to Saturday
10.00 a.m. - 7.00 p.m.
Sunday
10.00 a.m. - 5.00 p.m.

Do you have any questions? Contact us!

Our opti customer service team is always happy to help. We will respond to your enquiries individually.

Your contact for exhibitors

Get in touch with the opti team – we’ll respond promptly and directly.

Contact us

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