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ABOUT opti

When it comes to the optics industry, opti is the place to be. The international trade show for optics & design is held once a year in Munich as the industry kick-off. Here, a professional audience is offered everything around the eyecare spectrum: From spectacle frames to lenses, refraction, contact lenses, diagnostics, low vision to shopfitting and technical equipment. Everything to do with training and education in the field of ophthalmic optics will not fall short at opti.

The exhibitors are both experts and creatives - it doesn't matter whether they are international market leaders or start-ups. Ophthalmologists, opticians, importers and designers can set trends at the trade show, present their latest products and offer an ordering platform. For opti 2023, 307 exhibitors from 28 countries came to Munich.  

For exhibitors, the annual industry kick-off has enormous significance. After the 2023 trade show, 96 percent said opti was their favorite trade fair and had a great importance in terms of marketing activities. In addition to gaining new and cultivating regular customers, the most important reasons for exhibiting at opti are closing business deals, cultivating the company's image and providing information about new products.



At the last opti, the more than 15.470 trade visitors came from 68 countries - most of them from Germany, Austria, Switzerland, Benelux, Italy, France and the Czech Republic. Discovering new products, meeting colleagues from the industry, creating new business relationships and cultivating contacts were the reasons most frequently cited for visiting opti. 65 percent of trade visitors are purchasing decision-makers - what they discover at opti has a major influence on their investments. 

Opti 2024 FROM 12. – 14. JANUARY 2024

GHM Gesellschaft für Handwerksmessen has been organizing opti since 2008; the first time it was held in 1998. The next international trade show for optics & design will take place from January 12-14 in the halls of Messe München. Good to know: 98 percent of the exhibitors and 96 percent of the visitors from 2023 said they definitely want to be there again 2024. See you next year!

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