Digitalization &amp; Technology

The future of the optician's trade: integrated screening solutions to increase customer loyalty and boost sales

A clear trend in German optometry: screening is increasingly becoming an integral part of the practice. With the VX120 and VX610, opticians offer advanced technologies for improved screening services and greater customer loyalty through regular screening.

Omega Optix, s.r.o.

January 29, 2025

Expertise

Fast, Reliable & High-Quality Free Form Lenses for Opticians Across Europe

Omega Optix is every day producing leading designs of free form lenses and delivering them overnight to hundreds of opticians in Germany, France and Switzerland as well as across the rest of Europe. Speed, price, quality and reliability of lens supply.

Optimus Hearing GmbH

January 29, 2025

Service-Highlight

Get started in hearing acoustics now with Optimus Hearing

Optimus Hearing - your innovative hearing brand exclusively for specialist retailers Optimus Hearing offers opticians working in the field of acoustics the opportunity to successfully stand out from the competition with an exclusive premium hearing brand.

POL Optic

January 24, 2025

What does our production look like?

POL optic is a manufacturer and distributor of optical lenses, renowned for adhering to the highest European standards. Our commitment to excellence, continuous innovation, and strategic investments have solidified the reputation of the POL optic brand as a symbol of superior quality.

RODENSTOCK GMBH

January 23, 2025

Novelty

The next level of digitalization

As a further component of the B.I.G. VISION® strategy - to enable the best vision for everyone - Rodenstock is now expanding its digital eco-system CNXT® with its own ordering application CNXT® shop.

Carl Zeiss Vision GmbH

January 8, 2025

The combination of digital technology and personal consulting is groundbreaking

Individualized glasses from the 3D printer, customized and centered with ZEISS Virtual Try-on technology – this enables the collaboration between YOU MAWO and ZEISS Vision Care.

hellomateo

December 18, 2024

The "digital customer journey," what is it?

Customers expect a digital experience – even when shopping locally. hellomateo bridges the gap between local expertise and customers' digital expectations. How exactly we do this, we explain in this article!

Schneider Optoshop GmbH & Co. KG

December 13, 2024

"Screening with vision: quality meets price awareness"

Our screening range includes devices for every need - from entry-level models to premium class. With Skeleo as a partner, we also offer innovative AI support that enables precise analyses. This way we guarantee efficient, future-oriented solutions for our customers.

Prolens AG

November 28, 2024

AI-based solutions for better eye health worldwide

"Transform eye care with Eyetelligence AI. From early detection of diabetic retinopathy to glaucoma screening, our cutting-edge technology delivers 95% diagnostic accuracy, empowering healthcare providers with faster, scalable, and accessible solutions worldwide."

RODENSTOCK GMBH

November 11, 2024

Latest generation 3D video centering

With its technical improvements and new features, the innovative video centration device, the ImpressionIST® 4+ from Rodenstock, enables simple, fast and highly precise determination of all relevant centration parameters.

Past events (11)

Feb 2, 2025 2:00 PM - 2:35 PM | C3 / 575

Artificial intelligence in the everyday life of an optician: experience ChatGPT & Co. live

opti 2025

Feb 2, 2025 1:00 PM - 1:35 PM | C3 / 575

DIGITALIZE PROCESSES: Save time - avoid errors - sell more

opti 2025

Feb 2, 2025 10:30 AM - 11:05 AM | C3 / 575

Social recruiting: The smart alternative to traditional job advertisements

opti 2025

Feb 1, 2025 5:00 PM - 5:30 PM | C3 / 575

Artificial intelligence in the everyday life of an optician: experience ChatGPT & Co. live

opti 2025

Feb 1, 2025 2:15 PM - 2:50 PM | C3 / 575

The best social media strategy for opticians in 2025

opti 2025

Feb 1, 2025 11:30 AM - 11:55 AM | C3 / 575