Digital where it helps – human where it matters. The AI-powered eyewear consultation of the future.

Consultation is the heart of ophthalmic optics
- and this is exactly where pickz ai comes in.

Consultation is the heart of ophthalmic optics - and this is exactly where pickz ai comes in.
As a young technology startup based in Hamburg and funded by the German Federal Ministry for Economic Affairs and Climate Action (BMWK), we develop digital solutions that simplify the entire consultation process in the daily work of optical professionals.

Freedom for professional expertise - instead of time pressure and routine.

Our full focus lies on what defines ophthalmic optics every day: excellent eyewear consultation and product presentation that builds trust. This is exactly where we add value. Our modular, AI-powered solution supports opticians and eyewear manufacturers both online and in-store. It automates time-consuming tasks, structures workflows, and creates space for genuine professional expertise.

More time for real consultation.

pickz ai supports opticians and eyewear manufacturers before, during, and after the consultation process. Customers can optionally receive an online, needs-based preselection of suitable models, discover curated partner collections, and arrive well prepared at the store. In-store, the digital consultation is carried out together with the professional using a tablet or laptop, with the optician’s expertise clearly at the center. For eyewear manufacturers, pickz ai also provides a modern way to make collections digitally tangible and gain valuable insights into real customer preferences.

Core modules include:

📝 Digital and AI-supported needs analysis for precise assessment of visual and usage profiles

💻 Virtual try-on for realistic visualization of eyewear models - image-based and without shipping physical samples

✨ Intelligent, data-driven product recommendations based on a proprietary algorithm

📅 Automated data flows to relieve the team

🔒 Comprehensive software integrations into existing optical systems

All modules work seamlessly together and are supported by targeted AI functions running in the background - developed, programmed, and hosted in Germany.

What matters most to us: our technology does not replace - it strengthens. It supports opticians and eyewear manufacturers where processes are becoming increasingly complex and the shortage of skilled professionals is reaching its limits.

We don’t develop for the industry - we develop with it.

We continuously develop pickz ai together with opticians and eyewear manufacturers, guided by real-world challenges, actual visual profiles, and the goal of strengthening consultation and craftsmanship in the long term. That is why we continuously expand our solution with new functions that create real value and further optimize the customer journey.

Awarded for innovation - and still just getting started.

Despite our young age, we have already received multiple awards, including the Future Founder Program, the AI.STARTUP.HUB Hamburg, and funding from the BMWK. We have also presented our solution to an international professional audience at Silmo (Paris), Interlook (Dortmund), and Bold XXL (Netherlands).

Our goal is clear: to create a consultation experience that is more modern, more efficient, and at the same time more human - and to lead the optical craft into a strong digital future.

Support us at the opti VISIONARY AWARD 
- and help us take the next step toward the future of ophthalmic optics together.

Would you like to learn more or have questions? Feel free to contact Alexandra - your point of contact at pickz ai - or visit us on LinkedIn!