Operational Excellence Reimagined: How Fielmann Uses AI in Everyday Store Operations
A panel talk with Stefan Wolk (CDO Fielmann) and Miro Bogdanovic (CEO Linetweet) on measurable productivity, pragmatic transformation, and why success is decided every day at the store level.
Artificial intelligence is no longer a topic of the future—it has arrived in day-to-day operations. But how can AI be embedded not as an abstract vision, but as a concrete tool in daily business? And what does this mean in practical terms for stores, teams, and customers?
These are exactly the questions addressed in the panel talk
“How Fielmann Optimizes Its Operations with the Help of AI”
on Friday, January 16, 2026, from 11:30 a.m. to 12:00 p.m. in Hall C4 / Booth 581.
In a dialog-driven format, Stefan Wolk, CDO of Fielmann, leads the discussion and shares insights from the strategic perspective of one of Europe’s leading optical retailers. He is joined by Miro Bogdanovic, CEO of Linetweet, who provides clear and hands-on insights into operational execution and the role of modern AI systems.
At the heart of the talk is a central thesis:
Every store can perform like the your store—with the same team.
The prerequisite is operational excellence that is measurable, controllable, and scalable.
The talk explains why factors such as appointment management, service mix, waiting times, or shift planning are critical levers for productivity, customer satisfaction, and employee satisfaction—and why AI becomes a key enabler here. Not as an end in itself, but as a supporting system that makes existing processes smarter.
A special focus is placed on how a realistic AI-driven transformation can succeed:
without a big-bang IT project, without additional complexity, and with a clear focus on fast, tangible value in everyday store operations. It becomes clear that technological excellence alone is not enough—data, integration, and a pragmatic, modular approach are what truly matter.
The talk is aimed at everyone with operational responsibility: executive management, operations, IT, digitalization teams—and anyone who wants to understand how productivity, quality, and scalability can be concretely improved in store-based organizations.
Anyone who wants to see how AI already delivers measurable impact in operational business today—and why success is decided every day in the store—should not miss this talk.
👉 Live at OPTI:
Friday, January 16, 2026 | 11:30 a.m. – 12:00 p.m. | Hall C4 / Booth 581
