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Product-Highlight opti 2026

Virtual Try-On that supports consultation

A concrete example of how individual pickz ai modules work in practice: our Virtual Try-On shows how digital tools create space for real professional expertise

P
pickz ai
21079 Hamburg, Germany

The virtual try-on at pickz ai is not a show feature, but a practical tool for everyday consultation.
Our AI-powered image technology enables customers to try on glasses virtually in a highly realistic way – online as well as in-store, and without the need for physical samples.

What our Virtual Try-On delivers

Based on a photo from the gallery or a live camera image, eyewear frames are visualized on the individual face – including realistic proportions and perspective.

The Virtual Try-On can be used flexibly:

  • Via the optician’s or manufacturer’s website (directly integrated)

  • Via the pickz ai platform

  • During the consultation on a tablet or laptop – together with the optical professional

🗣️ Part of the personal consultation
In-store, customers can first explore different frames virtually.
The professional then selects suitable models from the assortment in a targeted way – instead of losing time through unnecessary frame changes.

How opticians and manufacturers benefit

Benefits for opticians Benefits for eyewear manufacturers
  • Structured entry into the consultation
  • Less time spent on pre-selection

  • Better prepared customers

  • Reduced movement and handling in the store

  • More focus on fit, visual requirements, and professional recommendations

More room for expert consultation instead of routine.

  • Digital presentation of complete collections
  • No need to ship physical samples

  • New touchpoints with end customers

  • Visibility within the consultation context

  • Insights into real preferences and selection behavior

Collections become tangible and experienceable.

Getting started with pickz ai is simple

1️⃣ Introductory meeting
We discuss your specific use case and objectives.

2️⃣ Definition of the technical setup
Website integration, consultation solution, or both.

3️⃣ Implementation & regular coordination
Close collaboration with dedicated contacts.

4️⃣ Test phase
Joint testing in real-world use.

5️⃣ Go-live / commissioning
Seamless start in daily operations.

6️⃣ Ongoing support beyond implementation
Personal support and continuous development.

By leveraging artificial intelligence and eliminating physical samples, our Virtual Try-On is cost-efficient while requiring minimal organizational effort.

No sample logistics.
No unnecessary processes.
Greater impact in the consultation.

Interested?
Get in touch for a non-binding introductory meeting – we’ll be happy to show you how our Virtual Try-On can be meaningfully integrated into your specific environment.


pickz ai supports eyewear consultation holistically

Before the consultation
Digital needs assessment, virtual try-on, and structured pre-selection - customers arrive well prepared for the conversation.

During the consultation
Consolidated information, clear workflows, and AI-supported recommendations - professional expertise remains at the center.

After the consultation
Digital follow-up with service, care instructions, and appointment management - enabling long-term customer relationships.

Banner with a QR code, Pickz AI logo, slogan “Where eyewear expertise meets digital excellence,” an eyeglass frame, and part of a tablet on a teal gradient background.

Your contact person

Alexandra Kluge

Alexandra Kluge

CMO/CFO & Co-Founder

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