Digitalization & Technology

Whether digitization measures in the ophthalmic store or in manufacturing - new technologies show which digital solutions are available in ophthalmic optics and how the industry will develop in the future.

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Posts - that's to be discovered on the topic (33)

opti 2026 Everything

VusionGroup

opti VISIONARY AWARD

Digital Eyewear Tags: smarter, safer, data-driven

Our Digital Eyewear Tags bring optical retail into the future. Equipped with energy efficient ePaper displays, they automatically show prices, product information, and promotions in real time. The presentation is accurate, error free, and centrally managed.

pickz ai

opti VISIONARY AWARD

Digital where it helps – human where it matters. The AI-powered eyewear consultation of the future.

Consultation is the heart of optical industry. Our AI-powered solution supports opticians and eyewear manufacturers by simplifying daily workflows and reducing routine tasks – enabling better consultations both online and in-store.

Talkingeyes & More GmbH

Product-Highlight

VR Ocu.Motion × OrthoVision CONNECT – globally patented precision in ophthalmic optics

Experience the future of optometric diagnostics at Opti 2025. VR Ocu.Motion is the first objective VR measurement system for prism determination, asthenopia analysis, and progressive lens risk profiling—protected by US and EU patents.

Talkingeyes & More GmbH

VR Ocu.Motion × Orthovision CONNECT: Your digital advantage as an optician

Discover how digital optometry can increase your fitting success. One click for a professional analysis—with Orthovision CONNECT. More success with progressive lenses and prism fittings, less rework, satisfied customers.

Schneider Optoshop GmbH & Co. KG

More choice, more quality, more solutions – Schneider Optoshop makes it possible.

At Schneider Optoshop, you will find all the leading manufacturers under one roof – from Topcon, Oculus, and Nidek to Mediworks, Potec, Heine, Reichert, and Unicos, right through to our newest partner, Zeiss. This means you always get the best selection for your practice or store.

EyeVis GmbH – Remote Diagnostic

Product-Highlight

VisionGuard.net - Remote AI Automated Eye Exams. Certified.

Digital eye exams reimagined: VisionGuard enables certified, AI-automated eye examinations—completely remote and requiring no additional hardware. Discover how modern occupational health screenings and follow-ups are implemented today in an efficient, scalable, and practical way.

Seiko Optical Europe GmbH

Discover clarity in a new dimension

The new Seiko World Collection sets standards in design, quality and innovation. Experience how consulting and sales have been reimagined in the newly organised product portfolio.

Linetweet GmbH

Operational Excellence Reimagined: How Fielmann Uses AI in Everyday Store Operations

A panel talk with Stefan Wolk (CDO Fielmann) and Miro Bogdanovic (CEO Linetweet) on measurable productivity, pragmatic transformation, and why success is decided every day at the store level.

pickz ai

Product-Highlight

Virtual Try-On that supports consultation

A concrete example of how individual pickz ai modules work in practice: our Virtual Try-On shows how digital tools create space for real professional expertise

RODENSTOCK GMBH

Product-Highlight

The CNXT® digital ecosystem from Rodenstock

As part of the B.I.G. VISION® strategy, Rodenstock offers its CNXT® digital ecosystem. With this, Rodenstock meets the high customer demand for an all-in-one solution that offers an operating system-independent, cloud-based software solution with a modern, intuitive user interface.

Past events (6)

opti 2026 Everything

Jan 18, 2026 3:40 PM - 4:00 PM | C1 / 481

opti VISIONARY AWARD - The Award Ceremony

opti FUTURE VISION HUB

Jan 18, 2026 11:30 AM - 12:00 PM | C4 / 581

Generate 30–50 new customers every month through social media in 2026

opti NEXT GENERATION HUB

Jan 18, 2026 11:00 AM - 2:00 PM | C3 / 510

PRO NEXT GENERATION – Teachers Meet Young Talents

opti NEXT GENERATION HUB

Jan 17, 2026 3:30 PM - 4:00 PM | C3 / 510

Shared Care - Past, Present and Future. A Broader Perspective Beyond German Optometry

opti FUTURE VISION HUB

Jan 17, 2026 11:30 AM - 12:00 PM | C4 / 581

hellomateo - The AI agent for customer retention via WhatsApp, email, and mail!

opti FUTURE VISION HUB

Jan 16, 2026 11:30 AM - 12:00 PM | C4 / 581

How Fielmann optimizes its operations with the help of AI

Exhibitors (20)

opti 2026 Everything

RODENSTOCK GMBH

Rodenstock Group is a worldwide leading manufacturer of high-quality ophthalmic lenses. With the philosophy "B.I.G. VISION™ FOR ALL”, the lens manufacturer stands for a paradigm shift in the growth market of individual lenses.

C4 / 471

opti

Start a new, impressive year with opti! Look forward to the unique atmosphere, make new business contacts and experience the latest trends in ophthalmic optics in Munich. We are already looking forward to seeing you at the next opti from 16 to 18 January 2026.

OPTISWISS AG

Optiswiss has been a manufacturer of spectacle lenses since 1937 with its technology and production site in Basel/Switzerland. Due to continuous growth over the decades, Optiswiss is now an internationally active company and Switzerland’s leading ophthalmic lens manufacturer in Switzerland.

C4 / 451

Seiko Optical Europe GmbH

SEIKO Optical Europe GmbH is a subsidiary of Japanese company SEIKO OPTICAL PRODUCTS CO., LTD., a leading global manufacturer of high-tech eyeglass lenses. The company produces, develops, and distributes premium eyeglass lenses, particularly suited for eyeglass wearers.

C4 / 251

Schneider Optoshop GmbH & Co. KG

Schneider Optoshop is a renowned family business that has been in existence for two decades. We specialize in diagnostic and workshop equipment for opticians and ophthalmologists. We not only provide you with high-quality products, but also a comprehensive 360° service

C4 / 543

yooy

Your glasses, your design. With yooy, opticians can now offer custom-made acetate frames – Made in Austria. Using the free yooy app, customers design their dream frame together with their optician, completely freely and individually. A true world first.

C2 / BOX11

pickz ai

𝗽𝗶𝗰𝗸𝘇 𝗮𝗶 𝗰𝗼𝗺𝗯𝗶𝗻𝗲𝘀 𝗼𝗽𝘁𝗶𝗰𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝘄𝗶𝘁𝗵 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲. Our modular solution reduces routine work and relieves professionals. This strengthens the craft and helps people find the glasses that truly fit.

C3 / 518C

HARATECH GmbH

HARATECH is a system supplier in plastics technology and supports its customers from design to finished product with a high value-added chain. ORIGO Eyewear is a spin-off from HARATECH with a high level of design, material, and technological innovation!

C2 / BOX6

Ørgreen Optics

Ørgreen Optics is a global eyewear brand born and based in Copenhagen in 1997, handcrafted in Japan. We approach the art of eyewear focusing on customer care and superior quality. In our pursuit of the best, we strive to build a community that believe in quality as a foundation for good design.

C1 / 355