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DESIGN STAGE opti 2026

Consulting & Collection for young target customers - How clear focus transforms everyday practice

Discover how focusing on your ideal customers sharpens your assortment, simplifies consultations, and speeds up buying decisions – with live styling and curated collections.

opti
München, Germany

Experience how a clearly defined target customer improves both your assortment and your consultation. Karin presents three curated independent collections for a fictionals store - and shows why a clear strategic focus creates identity and orientation.

Petra demonstrates a live client consultation, revealing how quickly customers recognize the right eyewear for their style and personality - and why they typically decide much faster.

presentation language: German

Speakers (2)

K

Karin Stehr

True Eyewear - Karin Stehr

P

Petra Waldminghaus

Eyewear Specialist

Key data

  • Friday, January 16, 2026
  • 1:30 PM - 2:10 PM
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