LARS expands: From Switzerland to the World
LARS is taking the next step – going international. Our journey begins in Germany and Austria. To drive this expansion, we’re excited to welcome Christian Leicht as Sales Director Europe. Christian brings years of experience in premium eyewear sales across the DACH region and Europe.
New Sales Director Europe: Christian Leicht
To execute this strategy, LARS has secured a seasoned industry expert. Christian Leicht steps into the role of Sales Director Europe, bringing deep expertise in building and growing premium eyewear brands across DACH, Europe, and beyond.
«Building trustful relationships is what drives me.»
Christian Leicht
Trust Creates Closeness – Collaboration That’s Fun
At LARS, strong partnerships with our customers are essential. They’re built on outstanding service and the joy of working together. For Christian, trust is the foundation of every successful relationship.
This shared philosophy, combined with the quality and sustainability of LARS products, sets the perfect stage for the next chapter of growth.
For LARS, “Swiss Made” means more than local production. It stands for service that meets the highest standards. Our goal: not just maintaining partnerships with opticians, but actively strengthening them.
Kick Off with the LARS Carefree Package
Getting started with LARS is simple. Our Carefree Package is a hassle-free entry model for partner opticians who want to explore and test the collection.
Benefits of the Carefree Package:
- Zero financial risk thanks to clear terms.
- Maximum flexibility.
- Fast product availability.
- Fair return policy.
The aim: make onboarding as easy as possible and lay the foundation for long-term success.
Over 60 satisfied customers
Already, more than 60 opticians in Switzerland, Germany, and Austria trust LARS and benefit from our all-round service. With Christian Leicht on board, this service becomes even more personal, direct, and efficient.
Christian brings not only experience but genuine passion for the industry. With his support, LARS strengthens its connection to partners and creates space for real exchange and growth.
