After opti is before opti
Be there in 2027 to start the new year with full (visual) power!
opti - the international trade show for optics and design
Meet the most important players, trade media, associations as well as potential customers, and exchange ideas about trends and the current situation in the optical industry. opti shapes and connects – both on a personal and professional level! Be there at opti 2027 from January 29 to 31, 2027.
Don't miss opti in Munich
opti – The international trade show for optics & design:
opti is the dynamic start to the year for the ophthalmic optics industry: an international platform for innovations, trends and pioneering technologies. This is where decision-makers meet leading brands and creative newcomers - for successful business deals, valuable contacts and concentrated industry power!
Note: You will soon be able to register for opti 2027 here.
✔ High-calibre trade visitors & decision-makers
Over 21,000 trade visitors, more than 70% of whom are decision-makers - opti brings exhibitors into direct contact with relevant customers and business partners.
✔ Successful business deals
Almost 89% of exhibitors rated the initiation of new business relationships as very good to good - ideal conditions for growth and increased sales.
✔ The international industry get-together at the start of the year
opti is the event for the optical industry in Europe. Whether international market leaders or innovative start-ups - top players meet here to conquer the markets in Germany, Austria, Switzerland, set trends and get the year off to a successful start.
Discover exciting posts by exhibitors
Digital trade show presence
that optimally supports your look and your message, and set new standards in branding, reach and more - keeping your brand on everyone's lips before, during and after the trade show.
✔ Precisely address your target group
Attract (digital) attention and reach exactly those visitors who are interested in your topics - without any scattering loss.
✔ Attract more visitors to your stand
With customised advertising materials and individual media posts, you will remain unforgettable and ensure a noticeable influx of visitors on site.
✔ Stay in touch
Take advantage of a wide range of opportunities to engage in dialogue with interested parties before, during and after the trade show and expand your network in the long term.
Exhibitors in the spotlight
Downloads
Be optimally prepared for the trade show: With an overview of all the important downloads.
Would you like to raise your brand's profile beyond your trade show stand?
The opti platform puts your products in the spotlight. Choose our attractive package for maximum digital visibility.
Still undecided? That's why it's worth taking part in opti 2026
opti 2026 in Munich is the international kick-off event for the ophthalmic optics industry - where top decision-makers, market leaders and innovative newcomers come together.
With over 21,000 trade visitors and concentrated industry power, it offers ideal opportunities for forward-looking business deals and sustainable growth.
Do you have any questions?
Our team will be happy to help you.
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