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Product-Highlight opti 2026

The Richness of Simplicity

ByWP represents a forward-thinking approach to design, merging originality with technical innovation. For the brand, eyewear is more than a fashion accessory - it is an expression of personality and modern technology.

ByWP und Wolfgang Proksch
75203 Königsbach-Stein, Germany

Rooted in the philosophy that true sophistication emerges through reduction, Richness of Simplicity is our latest collection — a masterful interplay of precision, elegance, and architectural inspiration. Crafted from ultra-light stainless steel and premium acetate, each frame embodies contemporary refinement, where every line, fold, and cutout is deliberate.

This collection celebrates the beauty of minimalism: clean contours, subtle details, and purposeful design create a sense of depth and lightness, while muted natural tones and matte–gloss contrasts evoke timeless calm and understated movement. From sculpted bridges to precise engravings, every element is thoughtfully considered, reflecting a modern expression born from simplicity.

Designed for minimalists, architecture enthusiasts, and connoisseurs of quiet sophistication, Richness of Simplicity is the luxury of essentials - less, but better.

Your contact person

Natalie Proksch

Natalie Proksch

CEO

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