Your store. Your eyewear purchase. Your collection. Your brand ... Your future.
Eyewear purchasing, collection management and marketing are top priorities for only a few independent opticians. This is astonishing, because in many other areas of consumption and life, product and marketing have long been integrated into the holistic brand strategy.
opti
München,
Germany
In my presentation, I will show you what you can do now to ensure that your eyewear collection contributes to your individual positioning as an independent optician. In this way, your business can become a strong brand in its own right.
Speakers (1)
