OPTIMUS HEARING at OPTI 2026: Vision Meets Innovation.

The OPTI 2026 in Munich once again brings together what truly belongs together: future thinking, innovation, and entrepreneurial drive. Especially for optical businesses looking to grow or tap into new areas, hearing care presents tremendous potential.

OPTIMUS HEARING offers independent businesses a strong alternative to the standardized models of large industry players: modular systems, a unique brand identity, and a focus on sustainable economic strength – paired with values like craftsmanship, service, and genuine customer relationships.

Independent from, yet complementary to, buying groups within the optical and hearing care industry.

For optical businesses, this creates a real opportunity for the future. If you already maintain strong customer relationships around vision, why not extend that trust into hearing? Hearing care is a highly profitable add-on service that opens long-term growth potential. OPTIMUS HEARING makes the entry into this field easy, structured, and scalable – without the complexity of traditional models.

Why many hearing care businesses don’t unlock their full potential?

The market is growing – but many businesses aren't growing with it. Why? Because they’re held back by:

• high purchasing costs and low margins

• dependence on manufacturers and limited entrepreneurial freedom

• low visibility due to time-consuming and expensive marketing

• lack of digital tools to acquire new customers

• complex, risky entry into hearing care – especially for opticians

• missing structures, processes and standards for sustainable growth

The demand is there – but the right system is missing.

OPTIMUS HEARING offers the solution.

A proven platform designed for modern, independent hearing care businesses. A complete, ready-to-use system that delivers results – financially, digitally, and in brand presence.

 A Strong Brand That Builds Trust
Professional, modern, instantly recognizable – without having to create a brand from scratch.

 Higher Margins & Better Profitability
Attractive terms + efficient processes + scalable business models = more freedom to grow.

Efficient Marketing & Communication Tools
Plug & play self-service marketing suite – saves time for you and your team.

Stay Independent
No sales quotas. No product obligations.
You decide what you offer and how you price.

Future-ready Products & Plug-and-Play Tools
From digital customer journeys and modern service models to our exclusive HSA® fitting method and conversion-optimized landing pages.

Ideal for Audiologists, Founders & Opticians
Whether you’re launching a new business, expanding into hearing care, or looking for a fresh brand concept – OPTIMUS offers the tools for real growth.

"For entrepreneurs who want to actively shape the future of hearing care – innovative, independent, individual and successful – our brand system offers the tools to make it happen."
– Janin Schmelzer, CEO OPTIMUS HEARING

Small teams. Big impact.
We address the skilled labor shortage with smart processes, digital support, training, and clear structures. That’s why OPTIMUS HEARING is ideal for growing businesses – even with lean teams.

A strong network, one shared goal.

Today, nearly 100 partner stores across Germany rely on the OPTIMUS HEARING concept. What unites them? A desire for more freedom, greater visibility, and stronger impact. Together, we grow – through shared knowledge, training, and live events.

New for 2026: The 360° Shop-in-Shop System 

Launching in spring/summer 2026, our newest solution is designed for opticians entering the world of hearing care and for new entrepreneurs in the field.
The 360° Shop-in-Shop system integrates seamlessly into existing retail space and equips you with everything needed to succeed: brand, tools, training, and ongoing support.

This is OPTIMUS HEARING. A brand. A system. A statement.

Curious? Let’s talk!
Visit us at OPTI 2026 | Visionary Area | Hall C3 | Booth 522D
www.optimus-hearing.de | info@optimus-hearing.de