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Novelty opti 2026

Clever, intuitive, practical, attractive, efficient!

The proven Swissflex eyewear system is presenting not only attractive new products at Opti, but also fresh impulses related to the system, ordering, and support.

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Swissflex Eyewear
12277 Berlin, Germany

Clever business model: A compact shop collection with countless combination options, perfect fits for every face – especially for loyal wearers.

Intuitive system: Unique wearing comfort, extensive personalisation options, and a unified system and adjustment logic for all model systems.

Practical ordering portal: Simple, fast ordering and seamless configuration of all frame combinations – including lens shapes and optical measurement data in a single step.

Your contact person

Ronny Mücke

Ronny Mücke

Head of operations

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