Blown into Bloom
20 years of joy, creativity, and beautiful eyewear. Twisted balloon flowers, genuine connections, and retro spirit—full of lightness. Totally Any Wolf.
Our anniversary campaign celebrates lightness, creativity, and genuine connections. Together with a balloon artist, we created artfully twisted flowers that at first glance appear to be AI-generated—yet are entirely real. A playful moment between retro charm and zeitgeist.
Flowers represent birthdays, growth, and life itself. They connect our campaign with Grow with Us: with every pair of glasses sold, one square meter of wildflower meadow around our headquarters is recultivated and preserved.
A campaign full of emotion, color, and attitude—typical ANDY WOLF.
