Optics yes. Acoustics... well.
Why acoustics is often viewed with skepticism in the optical industry—and how proven principles from optics can be successfully applied to modern hearing systems.
Opticians are widely perceived as confident, modern professionals with a strong advisory role. In contrast, integrating hearing care into optical stores is often seen as complex, less contemporary and associated with uncertainty around expertise. Hearing aids are frequently perceived differently than emotionally appealing eyewear. This presentation explores how proven principles from optics can be applied to hearing solutions.
Modern technologies enable a new approach - creating one store with equal professional competence for vision and hearing.
Speakers (1)
