opti - more than ‘just’ a trade show

opti as a year-round knowledge and networking platform

opti is a trendsetter and stands for personal exchange, knowledge transfer and up-to-date information on the most important topics in the industry. You can experience all this and more live again in Munich in 2026. With the opti platform, the on-site experience will now be digitally enhanced. This will position opti as a digital content platform for the industry, providing information on relevant topics, new products and innovations all year round and creating numerous networking opportunities.

opti CONNECT as part of the opti platform

The popular functions of opti CONNECT, such as the personalised newsfeed and the follow-up function, are now an integral part of the opti platform. You will also find highlights, the programme and exhibitor programmes, focus topics and much more content. The opti platform offers you numerous advantages:

1. Always up-to-date
   Whether it's about new eyewear designs, innovative technologies or sustainable materials - the exhibitors at opti are experts and share their favourite topics on the digital platform. Before and after the trade show, you can find out all about important trends. Use the follow function to receive personalised recommendations for premium content that precisely matches your interests. Your personalised newsfeed is thus perfectly coordinated!

2. Efficient trade show visit
   Have you already discovered exciting companies through the digital content? Then you can contact them directly on the platform and arrange an appointment at the trade show. This allows you to plan your trade show visit efficiently and focus on the exhibitors most relevant to you.
3. Everything in one place
   You can use the platform before, during and after the trade show to gather information and maintain contacts. You have access to all trade show content and can create a watch list in which you can save relevant contributions.
4. Just what you are looking for
   Customise the platform to suit your interests: Enter your preferences and the platform will suggest relevant exhibitors, products and content. This makes your trade show experience even more targeted and customised to your requirements.
5. Uncomplicated digital contact management
   The opti platform makes networking easier than ever. Follow relevant exhibitors to stay up to date. Digital business cards make it easier to make contact, and personalised news will keep you informed about the latest developments even after the trade show. You can exchange information within the community at any time, expand your network and enter into new partnerships.