Neuroaesthetics – How surroundings influence decisions
Especially in hearing care, it’s not the technology that makes the difference — it’s the feeling of being truly understood. Interior design, acoustics, lighting, atmosphere, and the way staff engage with clients all subconsciously shape the customer’s decision.
Neurobiology has recently achieved a decisive breakthrough: dopaminergic stimuli and evolutionarily advantageous patterns influence the organism and the nervous system far more strongly than previously assumed. The aesthetics and atmosphere of retail spaces and organizations therefore shape perception and decision-making earlier and more powerfully than conscious reasoning. And with them, trust, enthusiasm and your future economic strength. How can you benefit from this?
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