New opti 2026 campaign: brighter, livelier, more dynamic

Munich, 10 April 2025 – Following the great success of the last two opti’s faces, the WE ARE opti campaign 2025/2026 is entering its third, newly designed round: Curtains up for the new brand ambassadors! Three women and three men from the optical industry are lending their charismatic and (as yet) unknown faces to opti 2026. These six brand personalities are embedded in a lively, dynamic design with a bright, opti-mistic appeal.

This makes the opti 2026 campaign an even clearer commitment to opti being launched jointly, to being the meeting place of the optical industry and its related sectors as well as to the passionate statement: opti – that’s all of us together!

Cathleen Kabashi, Director opti: ‘I am delighted with this impressive mix of strong personalities. Their passion for opti and ophthalmic optics is infectious! No wonder: all six are inspiring representatives of our opti community. They will be great ambassadors accompanying us on our way to opti 2026, supported by the new design with its brighter, positive look & feel. This strengthens the sense of community in the industry – both in the run-up to and then, of course, at opti!’

And these are the new, strong opti personalities:

Reya Kons
Lecturer at Brandenburg Universitiy of Technology & Berlin University of Applied Sciences
‘opti is a highlight for me every year – meeting colleagues, great discussions, new impulses and ideas and lots of fun. It's the perfect blend of dialogue, inspiration and enjoyment of our industry.’

Christian Metzler
Photographer und passionate collector of glasses, Pforzheim
‘opti is a unique event for me - although I know what to expect, I am always surprised and happy at opti. It's the innovations, the design and the annual reunion with people who share my enthusiasm for eyewear and who I see as friends. The best thing about it: there are more and more of them every year.’
 
Fola Osu
Sales representative, Böblingen
‘opti is a unique event of reconnection – new collabs are created here, there’s a flow of fresh ideas and inspiration is shared. Away from business, it is a celebration of creativity, encounters and the true art of the eyewear and design world.’

Tom Luis Platten
Student of B.Sc. Optometry at Munich University of Applied Sciences, Platten Optik & Akustik, Kastellaun
‘opti combines trends in fashion and technology with fresh ideas for the future. For me, it is the ideal place to cultivate contacts and find out about specific developments in the industry.’

Daniela Steinkämper
Managing Director Purchasing & Sales of the Viehoff Group, Münster
‘opti offers an unrivalled platform for discovering the latest innovations and trends in the optical industry, as well as for exchanging ideas with industry colleagues and suppliers. For me, this makes it the most important event of the year – an unmissable event for professionals and opti(cal) enthusiasts!’

Camilla Stramare
CEO Strato Eyewear, Quero Vas (BL), Italy
‘opti is characterised by its ideal size and welcoming vibe. Both create the perfect setting for making meaningful contacts. As a representative of the industry, opti enables me to put the spotlight on incredible craftsmen and women who rarely receive the recognition they deserve. ’

Upcoming opti dates for your calendar
opti 2026: 16 – 18 January 2026
opti 2027: 29 – 31 January 2027
opti 2028: 14 – 16 January 2028

More information:
https://www.opti.de/en/trade-show/we-are-opti 

About opti
opti is the international trade show for optics & design which takes place annually as the industry kick-off in January in Munich. It offers trade visitors the complete spectrum of ophthalmic products, from spectacle frames and lenses, contact lenses, refraction, diagnosis and low vision to shopfitting and technical equipment. opti is the order platform and the location for product premières by international market leaders and start-ups alike. The event was first held in 1998, and since 2008 has been organised by GHM Gesellschaft für Handwerksmessen mbH. 

Note to editors
You are welcome to download press releases and photos of opti at:
https://www.opti.de/en/press/press-area#press-photos
Press release opti 2026: New campaign - PDF

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