More than eyewear. More than a moment.
KICK-OFF 2026 with vonBogen: Style, colour and energy to launch the new eyewear season. New designs, Joy of life, bold vibes & bag mania - join vonBogen at the start of the 2026 trade fair season.
A look back at our stand in 2025 shows what vonBogen is all about:
a crowded stand, inspiring conversations, great vibes and designs with personality – and that special energy created when people, ideas and eyewear come together.
More than eyewear – at vonBogen, it’s a feeling.
A feeling of joy, positive vibes and genuine connection. And that’s exactly what we’re building on.
In January 2026, this feeling continues – with new designs, expressive collections and fresh impulses. Add to that Bag Mania (with a stylish update coming soon – but pssst, we’re not telling yet), DJ sounds, drinks, barista coffee, Italian specialties and our stand party – all of which once again turn our stand into a place you’ll want to stay.
Our stand event is both a look back and a fresh start:
the Kick-off 2026 for everyone who doesn’t just want to see eyewear, but truly experience it.
Come by and feel for yourself what More than eyewear means at vonBogen. We’re looking forward to seeing you!
Hall C1, Booth 211
