We know vision. We learned hearing.
It all began with a door in Austria – and a rather bold idea. What started as a traditional optician’s business suddenly turned into a hybrid company through the takeover of a shopfitting concept.
David talks about how no one on the team really had any experience in hearing acoustics at the beginning, how they decided to get started anyway, and what went wrong—and right—along the way: from setting up and implementation to recruiting staff, marketing, and the first real customer consultations. Today, hearing acoustics are an integral part of all locations. Even the smallest branch was expanded last year, including the addition of a dedicated hearing booth. David speaks openly and honestly about the investment costs of this expansion—and about the revenues it has generated.
Speakers (1)
