Rethinking Hearing: Acoustics as a Growth Strategy for Optical Retail
The requirements for specialist retailers are changing rapidly: margin pressure, increasing price transparency, and evolving customer expectations are forcing businesses to further develop their business models strategically.
At the same time, the “hearing” category is gaining growing relevance – yet it is still often viewed in a one-dimensional way as a product line or add-on business.
This keynote explains why acoustics today is less about individual products and much more about a systemic value creation field that needs to be approached with an entrepreneurial mindset. Which factors determine success or failure? Why do knowledge, structure, and positioning play such a central role?
The presentation is aimed at opticians, hybrid businesses, and startups who want to gain a concise first insight into the strategic potential of the acoustics category – independently of specific product solutions.
Speakers (1)
Janin Schmelzer
Chief Executive Office, Optimus Hearing GmbH
