ZEISS DuraVision Gold UV - the new gold standard for clear vision and stylish elegance
Since April 2025, ZEISS DuraVision Gold UV has been available in the D/A/CH market. It is an anti-reflective coating that combines clear vision with aesthetic design – and represents a pinnacle of technological innovation within the ZEISS DuraVision coating portfolio.
With the ZEISS DuraVision Gold UV coating, ZEISS sets a new gold standard in its product range. The golden residual reflection perfectly harmonizes with modern eyewear designs and is preferred by 70 percent of respondents in a consumer survey.*
ZEISS DuraVision Gold UV utilizes ZEISS's CleanGuard technology, which makes lenses more dirt-resistant and easier to clean. It is the first coating equipped with this innovative technology and offers up to three times faster cleaning compared to previous ZEISS coatings.
Furthermore, ZEISS DuraVision Gold UV demonstrates outstanding scratch resistance with a rating of 16 in the Bayer test, an industry-standard test for scratch resistance (a Bayer value above 10 is considered very high).**
For more information, please visit the following link: https://www.zeiss.com/vision-care/en/need-new-lenses/duravision-coatings.html
*Consumer study with eyeglass wearers in Italy, China, USA, 2024, n = 300.
**Average Bayer value of DuraVision Gold across various lens materials (the tested materials include 1.5, 1.56, 1.59, 1.6, 1.67).
