Strong Consultation, Supportive Technology

The optical industry thrives on personal consultation.
Yet the reality of everyday practice is becoming increasingly complex: more frames, more usage profiles, higher expectations for individuality – combined with a growing shortage of skilled professionals.

Industry-related studies from retail and technology reveal a clear pattern

It’s not only the consultation itself that takes time - preparation and documentation do as well.

⌛ High-quality consultation doesn’t fail due to a lack of expertise, but due to a lack of time.
Studies on brick-and-mortar retail show that 42% of employees report having too little time for customer-focused consultation in their daily work – despite rising demands on advisory quality.

📝 At the same time, expectations for individualized, needs-based consultation continue to rise.
Consumer studies show that 64% of customers want retailers to better understand and consider their personal needs – both online and in-store.

🎯 Focus and respect for customers’ time are considered key quality indicators of good consultation.
Cross-industry analyses of the customer experience show that 77% of customers rate the appreciation of their time as the most important factor in a positive consultation experience – ahead of price or product selection.

This is the crucial point:
Good consultation needs time – not more technology in the conversation.

Why “supportive” technology is the better approach

Modern technology - such as artificial intelligence (AI) - delivers its greatest value not where it draws attention, but where it quietly structures processes in the background:

• structured needs assessments

• prepared frame pre-selection

• consistent data across all customer touchpoints

The result:
Optical professionals spend less time organizing – and more time focusing on the conversation itself.

Because one thing is clear across all optical trade publications:
Empathy, experience, and professional judgment cannot be automated.

Technology should not replace these strengths –
it should protect them.

How pickz ai puts this approach into practice

pickz ai was developed specifically to deliver this quiet, meaningful value.
Our AI operates in the background, structuring processes and reducing routine tasks – without dominating the consultation.

Digital where it helps.
Human where it matters.

pickz ai supports eyewear consultation holistically

Before the consultation
Digital needs assessment, virtual try-on, and structured pre-selection - customers arrive well prepared for the conversation.

During the consultation
Consolidated information, clear workflows, and AI-supported recommendations - professional expertise remains at the center.

After the consultation
Digital follow-up with service, care instructions, and appointment management - enabling long-term customer relationships.