Smart communication that keeps customers engaged

With its marketing automation solution sina, Sinfona GmbH is setting new standards in professional customer communication. Building on 15 years of experience, sina ensures that essential touchpoints via letter, phone, email, and WhatsApp are delivered automatically and with perfect timing — always with content that is truly relevant to customers at that moment. The result is consistent, personalized communication that strengthens loyalty and reveals previously untapped potential.

The system and its corresponding customer journey content have been developed specifically for the optics and hearing care industries through close collaboration between marketing experts and partner retailers. In optics, the primary goal is to strengthen customer loyalty through exceptional service, increase cross-selling opportunities, and shorten the repurchase cycle. In hearing care, customer retention throughout the comparatively long care cycle is critical — but this field increasingly offers opportunities for earlier follow-up fittings.

At the core is a powerful, user-friendly system that integrates seamlessly into existing processes. With just 5–10 minutes of effort per month on average, businesses can improve customer service, increase brand awareness and expert status, optimize internal workflows, and make revenue more predictable. The 360° communication from a single source — via letter, phone, email, and WhatsApp — ensures a consistent, high-quality brand presence across every channel. The mode of communication is always adapted individually to the topic at hand, as well as to the preferences of both the company and the end customer.

Security and reliability are top priorities: sina is fully GDPR-compliant, runs on servers located in Germany, and features an architecture specifically optimized for the needs of the optics and hearing care sectors. More than 650 partner businesses already rely on sina — with millions of dispatched mailings and messages demonstrating its success.

A special highlight is the comprehensive support provided by the sina team. From the initial demo and personal onboarding to aligning individual requirements, a dedicated expert is always available — personable, experienced, and with a genuine understanding of everyday practice in retail environments.

The path to becoming “sina ready” follows four clearly structured steps:
First, the business’s brand identity and content are integrated directly into the marketing journey, ensuring every communication feels authentic and aligned with the company’s image. Next comes a one-time onboarding process, which forms the basis for secure, automated communication between sina and the respective ERP/customer management system. In the third step, sina identifies relevant customer segments and checks data quality to enable precise selection. Finally, the system takes over ongoing customer communication — under the company’s full control — and manages timely reactivation for repeat purchases.

By combining experience, technology, and personal guidance, sina demonstrates what modern customer communication looks like today: efficient, individualized, and reliably automated.

Contact:
hallo@sina-system.de
Tel. +49 5258 97447-26
www.sina.de