TRADE FAIR TICKER FOR EXHIBITORS
Are you exhibiting at opti but still have specific questions or tasks to complete in preparation for the trade fair? In our Service FAQs, you will find all the answers regarding your trade fair participation.
Order deadline for technical services: 26.11.2025
Order deadline Media Services: 14.10.2025
Set-up times:
from Tuesday, 13.01.2026 from 07:00 a.m. - 11:00 p.m.,
Wednesday, 14.01.2026 from 07:00 a.m. - 11:00 p.m.,
Thursday, 15.01.2026 from 07:00 a.m. to 06:00 p.m. at the latest.
Dismantling times:
from Sunday, 18.01.2026 from 05:00 p.m. until Monday, 19.01.2026 by 05:00 p.m. at the latest.
Exhibitor office on the north side between halls C3 and C4
Technical Exhibitor Service TAS 3, Messe München GmbH
tas3@messe-muenchen.de, P +49 89 949 22063
Conferences/Rooms
P +49 89 949 -21 223, -21 146
Logistics and Traffic Team, Messe München GmbH
lt@messe-muenchen.de, P +49 89 949 21 204
VIP & Press Lounge
Restaurant C3 on the 1st floor above hall C3
Take advantage of the attractive trade show environment at opti for your company's presence.
Choose from a wide range of advertising options and place your message in the halls, entrances or outdoor area.
The booking is made via the opti online ordering system. There you will also find details of the advertising space offer.
Please note: In the opti online ordering system, you log in with separate access data.
Your contact
The opti Mediaservices team from NEUREUTER FAIR MEDIA will advise you on advertising opportunities on-site and will be happy to provide you with an offer for your presence at the Munich Trade Fair Centre.
opti Media Services
c/o NEUREUTER FAIR MEDIA GmbH, Munich
opti@neureuter.de
P: +49 201 36547 440
Mobile Promotion
Get more contacts through word of mouth. Your mobile promotion team engages the trade fair visitors and distributes advertising materials in the halls and hallways. The approved promotion teams are allowed to walk through all halls, except for the entrances, service and catering areas!
You are interested in mobile Promotion?
Please contact opti@neureuter.de.
Exclusive for opti attendees: Make your journey to the event comfortable, sustainable, and affordable – anywhere in Germany.
With the DB Event Offers, you’ll benefit in multiple ways:
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Attractive price advantages: Special fares starting from just €16.19
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Flexible combinations: Enjoy additional BahnCard discounts
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Guaranteed sustainability: Travel to and from the event on Deutsche Bahn trains powered by 100% green electricity
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Use your time efficiently: Work or relax while you travel
Valid for journeys between 14 January and 20 January 2026 on all long-distance Deutsche Bahn trains (ICE, EC/IC), as well as local transport (RE, RB, IRE, S-Bahn) to or from a long-distance station.
Book your ticket online now, explore all DB Event Offers for your preferred route, and secure your discounted fare.
➔ Go to the DB opti travel form
Please note: The ticket price includes travel to Munich and the City Ticket, but does not include entry to the trade fair.
DURING SET-UP AND EXHIBITION PERIOD
opti 2026
Company name
Hall + stand number
Messe München GmbH
Paul-Henri-Spaak-Strasse
81829 Munich
Munich, Germany
Do you have an evening event planned? We have the following information for you: Access is only possible for your invited guests with a valid entrance ticket. Voucher codes for entrance tickets can be found in the Exhibitor Ticket Portal.
IMPORTANT: Please inform your guests that access to the exhibition grounds to participate in the evening event must take place during the regular opening hours of opti 2026 (until 7 p.m.). After that, access is no longer possible.
Please be sure to register your event in advance.
➔ Please contact the opti team: opti@ghm.de
The exhibitor portal is your central point of contact from which you can navigate quickly & easily to all important order pages and information offers. Our checklist helps you to keep track of all tasks.
You no longer have your password at hand? Then please use the "Forgotten password" function.
1. YOUR EXHIBITOR PASSES FOR YOUR BOOTH STAFF
Your exhibitor passes are available for download in your Exhibitor Ticket Portal, right after your participation invoice has been paid. You will receive the participation invoice in October 2025. Additional fee-based passes can also be ordered online and downloaded directly.
The number of free exhibitor passes available to you and your staff depends on the size of your stand.
You will receive:
-> Stand space up to 20 sqm: 3 free exhibitor passes
-> Stand space up to 100 sqm: 1 additional free pass for every additional 10 sqm or part thereof
-> Stand space over 100 sqm: 1 additional free pass for every additional 20 sqm or part thereof
You can obtain additional exhibitor passes through the portal after the download of the free quantity.
If you have any questions, please contact the Exhibitor Ticket Portal Service at P +49 89 189 149 560 or by e-mail at ticketing-service@opti.de.
➔ To the Exhibitor Ticket Portal
2. UNLIMITED NUMBERS OF VOUCHERS FOR YOUR CUSTOMERS
Invite all your customers to opti 2025 with a voucher code for an entry ticket. As our exhibitor, you can distribute an UNLIMITED number of the voucher codes. Best of all, the costs are already included in your participation fee. Get your online ticket vouchers at the Exhibitor Ticketing Portal.
Your benefits:
- Arrange your appointments with your registered guests before the trade show starts.
- Easy download of the visitor data.
Available as CSV numerical code for integration in your advertising materials – immediately available as download.
Your contact: opti exhibitor hotline, P +49 89 189 149 560
What do you have to do?
FIRST: Please log in to your Exhibitor Ticket Portal and order the desired number of voucher codes for your visitors. Multiple orders are possible.
Order as follows:
- via the section "Voucher management"
- "Add or edit order" and select "Voucher list"
- give the order a name (e.g., customers area_xx)
- select "3-Day Ticket Voucher" and enter the number of voucher codes
- directly afterwards, you can download an excel list with the voucher codes.
SECOND: Distribute the voucher codes by e-mail or via your sales representatives or other colleagues who are in direct contact with your customers.
THIRD: With this sample invitation you can invite your customers to opti.
➔ IMPORTANT NOTICE: The visitor ticket shop will be available from late October. You may already distribute the voucher codes, but they can only be redeemed once the ticket shop opens.
What does your customer have to do?
FIRST: Simply click on the voucher code. The code will automatically be stored in the Online Ticket Shop. If the customer receives the code on a printed medium, they must enter the code manually in the Online Ticket Shop at https://tickets.opti.de.
SECOND: Register in the ticket shop to receive the valid entry ticket (the code is not the valid entry ticket itself!).
THIRD: The customer receives his 3-day ticket for a free visit to opti 2026.
FOURTH: The ticket can be brought along digitally on the smartphone or also in a printed version.
Your advantage as our exhibitor:
In the Exhibitor Ticket Portal there you can see which customers are redeeming your voucher codes - even before the trade show. Take advantage of this insight and make an appointment at the show right away. Perfect for your trade show preparation and follow-up!
By the way: via opti Platform your customer can also contact you to request a voucher code from you. Use this valuable touchpoint in the run-up to the trade show.
Lead Tracking at your trade show stand
Achieve maximum success at trade shows with digital visitor and lead tracking! Lead Tracking allows you to effortlessly capture interested visitors through simple scanning and offers the following benefits:
Key Benefits:
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Time Efficiency: Minimized formalities – focus on valuable customer conversations.
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Unified Data: Standardized data collection across your sales team.
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Streamlined Follow-Up: Eliminate manual data entry for faster post-event processing.
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Digital Availability: Instantly utilize captured data and easily import it into your CRM via CSV files.
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Higher Conversion Rates: Prompt follow-ups increase your chances of closing deals.
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Comprehensive Analytics: Use statistical and reporting features to monitor success in real-time during the event.
Boost your trade show success with lead tracking and effectively leverage captured data to build lasting customer relationships!
- Get detailed information -> here at the homepage.
- Book via -> your online exhibitor portal.
Please observe the regulations regarding the volume of music at your stand. The maximum permissible volume at the stand boundary is 70 dB; please direct loudspeakers towards your stand. In the event of any disturbance, please contact your neighbors or the project management. In the event of non-compliance, the power to your stand may be switched off temporarily.
Friday, 16.01.2026: 10:00 a.m. - 07:00 p.m.
Saturday, 17.01.2026: 10:00 a.m. - 07:00 p.m.
Sunday, 18.01.2026: 10:00 a.m. - 05:00 p.m.
#WEAREOPTI: we would like to celebrate this together with you and the opti visitors.
Save the date: Friday, 16 January 2026 from 7pm in the Restaurant C1|C2 on the 1st floor of Hall C1, directly on the Expressway. Further information will follow shortly.
Prepare your stand perfectly - please keep the order deadlines in mind, to be found for each service on the order forms.
Important: Please send in your orders by 26.11.2025!
Please note that stand constructions higher than 3 m, stand areas of 100 m² or more as well as two-storey stands and stand covers must be approved at least 6 weeks before setting-up.
Technical services and stand approvals
Messe München GmbH (MMG)
Technical Exhibitor Service TAS 3
Anna-Lena Mysik (C1-C2), Sabrina Holzapfl (C3), Nadine Zichlarz (C4)
+49 89 949 22063
tas3@messe-muenchen.de
Security Services
Messe München GmbH (MMG)
Department Security, Logistics and Traffic
security@messe-muenchen.de
Setting up and Dismantling
Setting up:
fromTuesday, 13.01.2026 from07:00 a.m. – 11:00 p.m.,
Wednesday, 14.01.2026 from 07:00 a.m. – 11:00 p.m.,
till Thursday, 15.01.2026 from 07:00 a.m. at the latest 06:00 p.m.
Dismantling:
fromSunday, 18.01.2026 from05:00 p.m. continuously
till Monday, 19.01.2026 at the latest 05:00 p.m.
Personalized passes are NOT required for set-up and dismantling. This applies to exhibitors as well as stand construction companies.
Important information
Regulations stand construction and important information: LINK
Technical guidelines
Contractor Authorization and Stand Construction: LINK
Important Information: LINK
Notices: LINK
Plan Service Facilities: LINK
Technical Guidelines: LINK
Technique orders
The complete Exhibitor Service Manual is available also on our homepage -> in the download area for exhibitors at opti 2026 Exhibitor Services.
Please share these information with your standbuilder.
Please return only the completed forms individually to the respective service partners. If you send the entire document, it will not be processed!
1. Information about Stand Construction: LINK
2. Stand Constructions /Partitions: LINK. Stand construction and system stands: LINK.
3. Electrical Installation: LINK
4. Suspension Units /Rigging: LINK
5. Sanitary Installations /Sprinklers /Compressed Air: LINK
6. Information/Telecommunications Services: LINK
7. Cleaning/Waste Disposal: LINK
8. Parking Permits: LINK
9. Security /Guard Service: LINK
10. Forwarding Services: LINK
11. Stand Services /Decoration: LINK
12. Furniture Rentals /Showcases /Electrical Appliances: LINK
13. Multimedia /Video /PC: LINK
14. Catering/Tableware: LINK
15. Conference Services: LINK
16. Employment Service: LINK
17. Insurance: LINK
18. Hotel /Event Service: LINK
Please remember to order a parking pass in good time to park without any problems. Parking passes cannot be downloaded but will either be sent by our parking operator APCOA or can be collected on-site at the set-up.
Outside the regular opening hours, photography and filming are only permitted when accompanied by security staff. Please notify us of your requirements in good time: Messe München, Department Security, Logistics and Traffic, e-mail: security@messe-muenchen.de.
Please note that photographs and films will be taken during the trade show on behalf of GHM.
We recommend that you do not leave your exhibition stand - with its valuable exhibits - unguarded. You can book professional security staff for this purpose. This investment is worthwhile in any case to protect your goods.
Setting up:
from Tuesday, 13.01.2026 from 07:00 a.m. – 11:00 p.m.,
Wednesday, 14.01.2026 from 07:00 a.m. – 11:00 p.m.,
till Thursday, 15.01.2026 from 07:00 a.m. at the latest 06:00 p.m.
Dismantling:
from Sunday, 18.01.2026 from 05:00 p.m.
till Monday, 19.01.2026 at the latest 05:00 p.m.
Personalized passes are NOT required for set-up and dismantling. This applies to exhibitors as well as stand construction companies.
We cooperate with experienced and competent stand construction providers who will be happy to send you an individual offer for your stand.
The temperature in the exhibition halls will be 20 degrees. We kindly ask you not to leave the doors of the exhibition halls open unnecessarily. In this way, the temperature can be kept stable. Thank you very much.
Booking your official trade show media for presence in the new opti Platform, opti MAP and on site orientation plans is done online via the opti online ordering system.
There you will also find the complete range of media for digital and print.
opti Platform - The digital platform
From the classic exhibitor directory to the digital platform for the optical industry
With the opti Platform, opti is launching a digital platform that replaces the conventional exhibitor directory. The opti Platform works like a content platform and offers you the opportunity to reach visitors online before, during and after the trade show in a targeted manner, without scattering loss.
The focus is on your posts, which visitors can use to find you. You can use texts, images, videos and audio/podcasts in your posts and link them to one topic per topic group. With the selected topics, you determine which visitors you want to reach with your post.
With the opti Platform, you attract more and the right visitors to your booth and ensure that they continue to hear from you regularly after the trade show. This way, with a 365-day presence, you achieve your trade show and marketing goals even more easily and effectively.
Your contacts are:
1. Sales
The opti Mediaservices team of NEUREUTER FAIR MEDIA advises you on the expansion of your media entry, supports you in the preparation of your obligatory basic media entry, as well as all other content. NEUREUTER FAIR MEDIA will be happy to provide you with an offer for your individual presence in the trade show media.
opti Media Services
c/o NEUREUTER FAIR MEDIA GmbH, München
opti@neureuter.de
T: +49 201 36547 440
2. Content
The opti Platform is based on the solution of Conteo, which is successfully used at a multitude of trade shows. The content team of Conteo will support you around the new digital platform: opti Platform. As soon as you have decided on a package in the opti online ordering system and have completed the ordering process, the onboarding with Conteo begins.
Content-Team opti Platform
c/o Conteo AG, Zürich
servicedesk@conteo.io
T: +41 44 552 4464
Your way to the opti Platform
You can find all the options for your appearance in the opti trade show media - digital and print in the opti online ordering system and book the services you want directly there. For this purpose, you will receive your personal access data by e-mail from the media partner for sales, NEUREUTER FAIR MEDIA.
Use this access data to login to the online ordering system and select your desired package. Please note that you will only be able to present yourself on opti Platform once you have completed this order process.
The information will be available shortly.
Caution! Dubious providers, including hotel brokers and others who offer services in connection with trade fairs, regularly cause trouble for organisers and exhibitors. These companies offer supposed lists of participants for past or future trade fairs or send offer forms to exhibitors at German trade fairs, giving the impression that they are offering a free entry in the trade fair organiser's official list of exhibitors. However, the small print actually conceals high costs.
As exhibitors at our trade fairs, we would like to emphasise that these companies and their exhibitor directories have no business connection whatsoever with GHM Gesellschaft für Handwerksmessen mbH and our events.
We would also like to point out that you will only be contacted by our partner for trade fair media (opti MAP, online exhibitor directory).
If you have already signed a form in error or concluded other contracts, you should cancel these as quickly as possible or respond with a declaration of avoidance on the grounds of error.
➔ Further information on our website
Our official partners are:
Order process in the online ordering system:
opti Media Services
c/o NEUREUTER FAIR MEDIA GmbH, Munich
opti@neureuter.de
P: +49 201 36547 440
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Filling the content of your profile on opti Platform:
Content Team opti Platform
c/o Conteo AG, Zurich
servicedesk@conteo.io
P: +41 44 552 4464
We have compiled various information to help make your stay in Munich as pleasant as possible.
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