A Swiss Company with Global Reach
The Swiss Eyewear Group was founded in Zurich in 2013 and has since developed into an internationally recognized eyewear provider.
At the heart of the company lies the belief that high-quality eyewear should not only look good but also be affordable for everyone.
Today, the collections are distributed in over 90 countries and combine Swiss standards of quality with modern design and functionality.
As a globally operating company, the Swiss Eyewear Group collaborates with renowned partners and focuses on innovation, sustainability, and outstanding customer orientation.
Our Brands
INVU
INVU was created for an active and young-at-heart target group, combining the latest eyewear fashion trends with ultra-polarized lens technology.
The collection includes sunglasses for everyday wear, sports, children, and fit-over styles, as well as stylish optical frames, computer glasses, and reading glasses.
All models impress with modern, timeless design, high-quality materials, and great wearing comfort, making them durable and suitable for everyone.
INVU stands for style-conscious functionality, innovative technology, clear vision, and optimal protection.
https://www.invueyewear.com/
EKKIU
EKKIU is the new, bold eyewear collection for trendsetters and Generation Z.
The name “EKKIU” comes from Neapolitan slang for the Italian word più, meaning “more.” And that’s exactly what EKKIU represents: More Fashion. More Fun. More Quality.
Inspired by Italy, developed in Switzerland, and crafted from premium acetate and innovative Tritan™ lenses by Eastman, EKKIU eyewear delivers an exceptional visual experience.
The spirited, retro-inspired designs reflect the dynamic lifestyle of Gen Z. Bright colors and perfectly matched lenses make each model a true statement piece.
https://www.ekkiueyewear.com/
We look forward to welcoming you at Opti 2026, where we will present the latest collections and highlights of both brands at booth 342 in Hall C1.
