COMPANY
MOREL is above all the story of a family that has been reinventing the eyewear business for four generations while remaining true to its values.
A passion for innovation, creative freedom, and historical expertise contribute to the creation of unique eyewear that highlights the individuality of each person.
The family-run, independent, and socially responsible company strives to convey its authentic craftsmanship while building a strong global distribution network.
Today, MOREL, located in the heart of the Haut-Jura Natural Park, is committed to meeting the global challenges of our time.
OUR COLLECTIONS
Our boldness is what drives us every day, enabling us to offer new collections each year with designs that are both confident and complementary.
Each collection fulfills a promise: to satisfy everyone by offering comfort and style. Each collection tells our story, reflects our creativity, and showcases our expertise.
Revisiting iconic models, improving comfort and lightness, exploring materials and colors: all of this reflects our brand's ambition and our appreciation for our customers.
To further enhance the appeal and visibility of the Morel brand in stores, we decided in 2023 to diversify our offering with three new collections based on three strong promises:
This new differentiation naturally also leaves room for collaborations that enable MOREL to engage in dialogue with relevant and forward-looking players around the world and break new ground, true to a single motto: Everything is possible, nothing is mandatory.
OUR SERVICES
At MOREL, we are constantly striving to improve our range of services to guarantee you the best experience and offer you more and more!
Discover our extensive range of services on our mymorel platform.
Our merchandising services are no exception. Our representatives are trained to help you enhance the appeal of your point of sale with specialized or customizable tools, thanks to Studio Morel, which is at your disposal.
Above all, we are committed to ensuring the proximity and availability of our internal customer service teams, who are there to assist you on a daily basis according to your needs.
