Since 2011, gloryfy has been manufacturing unbreakable glasses from the patented NBFX™ resin in its in-house production facility. The glasses – including sunglasses, sports glasses, and prescription glasses – combine sustainable production, innovative features, and modern design in a unique way.
Establishing oneself as an independent, family-run business in an industry dominated by massive corporations is a true challenge. This makes the success story of the innovative eyewear manufacturer gloryfy unbreakable, based in Austria’s Tyrolean Zillertal, all the more impressive. With a new collection full of highlights, the gloryfy team is starting 2025 with energy and momentum.
Since 2011, gloryfy has been manufacturing unbreakable glasses from the patented NBFX™ resin in its in-house production facility. The glasses – including sunglasses, sports glasses, and prescription glasses – combine sustainable production, innovative features, and modern design in a unique way.
Founded by Christoph Egger, the brand has evolved from a classic start-up into a high-tech eyewear producer. Today, the company employs over 50 people and brings all departments – including its own production – under one roof at the entrance of the Zillertal in Tyrol. “We are now operating on over 4,000 square meters and still have room to expand on-site – excellent conditions for the planned growth in the coming years,” explains Maximilian Egger, Co-CEO of gloryfy and eldest son of the company founder.
"We are not just an eyewear brand; we are an innovative eyewear manufacturer. Every step of the process – from design on paper to the finished product – takes place here in the Zillertal. Even our packaging is produced locally, just two minutes from our production facility. Additionally, shipping, customer service, and our warehouse are all based in our headquarters in the Zillertal. We are involved in every detail of our production process. While this presents significant challenges, it also offers many advantages," explains Christoph Egger, founder and CEO of gloryfy.
Unbreakable Eyewear for Every Style, Every Fit, Every Occasion
While the first collections primarily focused on sports glasses, gloryfy now offers a wide range of over 250 models. From elegant frames to fashionable sunglasses and high-performance sports glasses, there’s something for everyone. All models feature unique technical advantages: unbreakable frames and lenses, top optical quality, and adjustable temples (patented Inclinox™ technology). The lightweight design further enhances comfort, making gloryfy glasses perfect for everyday use, sports, or travel.
Differentiation for Optical Retailers
gloryfy eyewear offers opticians more than “just” innovative products – it creates opportunities for differentiation.
“How can I, as an independent optician, stand out from large retail chains?” This is a question that entrepreneurs often ask themselves when considering the future of their business. Brands like gloryfy provide the answer: They give independent opticians the chance to sharpen their profile and position themselves as specialists for extraordinary collections. The technical innovations and the emotional founder’s story of gloryfy already captivate thousands of retailers and millions of customers.
World Premiere: gloryfy KIDS Collection
The highly anticipated gloryfy KIDS collection has finally been unveiled!
“Approximately one in five children needs glasses.* Our unbreakable children’s glasses provide young adventurers with more protection and comfort than any other eyewear during play,” emphasizes gloryfy founder Christoph Egger. The unbreakable frames and lenses reliably protect sensitive children’s eyes while giving them maximum freedom to explore. For parents, this means greater peace of mind.
“After a long development process, we are extremely proud to finally present our children’s glasses. The many benefits that make our eyewear so popular with adults will also win over the youngest users – and their parents,” adds Max Egger.
Ralf Rangnick Collection
Ralf Rangnick, one of the leading managerial figures in European football and renowned for his success with RB Leipzig and as head coach of the Austrian national team, has teamed up with gloryfy to launch an exclusive eyewear collection. The collection includes two sunglasses and five prescription frames – all featuring unbreakable lenses and frames, exceptional comfort, and cutting-edge technology.
“Whether on the road or on the pitch – gloryfy glasses are the perfect companion for me,” says Rangnick.
6 CLEAR BENEFITS FOR GLORYFY CUSTOMERS
gloryfy offers durable, stylish, and high-quality sunglasses and prescription glasses that combine an emotional founder’s story with technical innovation, making them the perfect companion in any situation.
1. Unbreakable Frames & Lenses
gloryfy glasses (with or without prescription) made from NBFX™ material are completely break-proof and return to their original shape after any deformation.
2. 100% Optically Glazeable
All spherical sunglass models are optically glazeable (single vision, near comfort, progressive) – with high spontaneous tolerance, even for strong base curves. The optically glazed glasses offer full vision correction without compromising on design.
3. Precision & Protection
The high optical clarity of the NBFX™ material (Abbe value 45) ensures precise vision, even for high base curves – a significant improvement compared to polycarbonate (Abbe value 31) and other materials.
4. Maximum Comfort
Lightweight frames and cold-adjustable temples ensure a perfect fit and unmatched comfort.
5. Simple, Hassle-Free Complete Orders
gloryfy glasses can be glazed up to +/- 6.5 dpt. In many cases, even higher values can be realized upon request. Orders can be placed easily via the gloryfy B2B online shop.
6. Extensive Marketing Support
From tailor-made videos and images to premium POS solutions, gloryfy actively supports opticians with individually tailored marketing materials. Close collaboration with retailers is a key part of their success.
Further Information:
gloryfy.com/optiker · T +43 5288 72800 · office@gloryfy.com
*Source: "Augenärzte informieren: Kinderbrillen" – German Ophthalmologists' Association (BVA)
