10:25 - 10:45 h
Hall C4.702

Marketing & Sales
Local SEO for Opticians: How to leave your competitors trailing on Google
In order to increase the visibility of own operations online for the customers, it needs local search engine optimization. The lecture gives practical tips that every optician can apply himself.
Speaker: Christoph Baum (expert in search engine optimisation, ZVA - German Association of Ophthalmic Opticians and Optometrists)
10:25 - 10:45 h
Hall C4.702

Marketing & Sales
Local SEO for Opticians: How to leave your competitors trailing on Google
In order to increase the visibility of own operations online for the customers, it needs local search engine optimization. The lecture gives practical tips that every optician can apply himself.
Speaker: Christoph Baum (expert in search engine optimisation, ZVA - German Association of Ophthalmic Opticians and Optometrists)
10:50 - 11:35 h
Hall C4.702

Young talent and succession
Succession completely different? - tradition vs. innovation
"How much innovation do I trust myself and how much is allowed?" Beatrice Rodenstock will discuss these and other questions about the decision to succeed with her guests of two generations.
Organizer: Municipal School of Ophthalmology Munich
Speaker: Ann-Isabel Mattern, Anna Knaus, Martin Schicker, Helmut & Georg Scheuerer, Moderation: Beatrice Rodenstock
10:50 - 11:35 h
Hall C4.702

Young talent and succession
Succession completely different? - tradition vs. innovation
"How much innovation do I trust myself and how much is allowed?" Beatrice Rodenstock will discuss these and other questions about the decision to succeed with her guests of two generations.
Organizer: Municipal School of Ophthalmology Munich
Speaker: Ann-Isabel Mattern, Anna Knaus, Martin Schicker, Helmut & Georg Scheuerer, Moderation: Beatrice Rodenstock
11:40 - 12:05 h
Hall C4.702

Market and customer
MDR - a big challenge: What else is left to do?
Frames, lenses and contact lenses are medical devices. After a three-year transition period, the complex requirements of the Medical Devices Regulation (MDR) must be met in about four months. This is a challenge that we all have to face, even if to varying degrees for Industry and ECP´s. What must be taken into account for a technical documentation according to MDR? What does the abbreviation UDI stand for? What else is left to do?
Speaker: Carsten Leutloff (Regulatory Affairs / Standardization, SPECTARIS German Industry Association for Optics, Photonics, Analytical and Medical Technology)
11:40 - 12:05 h
Hall C4.702

Market and customer
MDR - a big challenge: What else is left to do?
Frames, lenses and contact lenses are medical devices. After a three-year transition period, the complex requirements of the Medical Devices Regulation (MDR) must be met in about four months. This is a challenge that we all have to face, even if to varying degrees for Industry and ECP´s. What must be taken into account for a technical documentation according to MDR? What does the abbreviation UDI stand for? What else is left to do?
Speaker: Carsten Leutloff (Regulatory Affairs / Standardization, SPECTARIS German Industry Association for Optics, Photonics, Analytical and Medical Technology)
13:00 - 13:20 h
Hall C4.702

Market and customer
To whom do I entrust "my" customer data? - Disruptive developments in the optics industry
Prof. Dr. Anna Nagl's talk deals with disruptive developments. Different studies show that one third of optometrists would like to have their online activities managed by the optics industry. Using the example of starting a brick-and-mortar business and the collection of customer data by online suppliers and industry, she asks the crucial question for the long-term success of optometrists: What’s the sustainable business model for the independent optometrist?
Speaker: Prof. Dr. Anna Nagl (M.Sc. Vision Science and Business (Optometry), Dean of Studies Aalen University)
13:00 - 13:20 h
Hall C4.702

Market and customer
To whom do I entrust "my" customer data? - Disruptive developments in the optics industry
Prof. Dr. Anna Nagl's talk deals with disruptive developments. Different studies show that one third of optometrists would like to have their online activities managed by the optics industry. Using the example of starting a brick-and-mortar business and the collection of customer data by online suppliers and industry, she asks the crucial question for the long-term success of optometrists: What’s the sustainable business model for the independent optometrist?
Speaker: Prof. Dr. Anna Nagl (M.Sc. Vision Science and Business (Optometry), Dean of Studies Aalen University)
13:25 - 14:05 h
Hall C4.702

Young talent and succession
"The captive genie who wants out of the bootle …"
What is driving the creators of start-ups in the optometry? What visions do they have? What are their hurdles? Who are the supporters? And how did they manage to reach the goal successfully?
Speaker: Kilian Wagner (Viu), Michael Menig (Annu GmbH), Benedict Rodenstock (Astutia Ventures), Hülya Yig-Özgen (Brille auf Rädern), Moderator: Dr. Jürgen Bräunlein (Editor eyebizz)
13:25 - 14:05 h
Hall C4.702

Young talent and succession
"The captive genie who wants out of the bootle …"
What is driving the creators of start-ups in the optometry? What visions do they have? What are their hurdles? Who are the supporters? And how did they manage to reach the goal successfully?
Speaker: Kilian Wagner (Viu), Michael Menig (Annu GmbH), Benedict Rodenstock (Astutia Ventures), Hülya Yig-Özgen (Brille auf Rädern), Moderator: Dr. Jürgen Bräunlein (Editor eyebizz)
14:10 - 14:50 h
Hall C4.702

Market and customer
ZVA workshop talk: Welcome to the data economy!
Customer data is the raw material of our time. Unlike oil, however, their value does not increase by scarcity but by increase. Optometrists and industry discuss the economic potential.
Organizer: ZVA - German Association of Ophthalmic Opticians and Optometrists
Speaker: Christoph Hinnenberg (ZEISS Vision Care D/A/CH), Andreas Oehm (Oehm Optik), Martin Himmelsbach (IPRO), Moderator: Petra Seinsche (ZVA Department Head of Business Administration and Health Insurance)
14:10 - 14:50 h
Hall C4.702

Market and customer
ZVA workshop talk: Welcome to the data economy!
Customer data is the raw material of our time. Unlike oil, however, their value does not increase by scarcity but by increase. Optometrists and industry discuss the economic potential.
Organizer: ZVA - German Association of Ophthalmic Opticians and Optometrists
Speaker: Christoph Hinnenberg (ZEISS Vision Care D/A/CH), Andreas Oehm (Oehm Optik), Martin Himmelsbach (IPRO), Moderator: Petra Seinsche (ZVA Department Head of Business Administration and Health Insurance)
14:55 - 15:35 h
Hall C4.702

The science of the eye
Lecture series - SPECTARIS Contact Lenses Circle: "NOW. LENSES."- Our interactive workshop series for vocational schools: A trial lecture
Contact lenses are the ideal complement to glasses. They can become an important part of your own business model if the adjustment and follow-up process in your company is a highlight and runs positively. The SPECTARIS Contact Lenses Circle would like to teach vocational school students how to have fun adjusting and addressing contact lenses. In an entertaining interactive workshop. We're having a trial lecture. Interested vocational schools please contact Mr. Frankenstein, frankenstein@spectaris. de.
Organizer: SPECTARIS German Industry Association for Optics, Photonics, Analytical and Medical Technology
Speaker: Anja Clages (MPG&E), Samantha Samuel (CooperVision)
14:55 - 15:35 h
Hall C4.702

The science of the eye
Lecture series - SPECTARIS Contact Lenses Circle: "NOW. LENSES."- Our interactive workshop series for vocational schools: A trial lecture
Contact lenses are the ideal complement to glasses. They can become an important part of your own business model if the adjustment and follow-up process in your company is a highlight and runs positively. The SPECTARIS Contact Lenses Circle would like to teach vocational school students how to have fun adjusting and addressing contact lenses. In an entertaining interactive workshop. We're having a trial lecture. Interested vocational schools please contact Mr. Frankenstein, frankenstein@spectaris. de.
Organizer: SPECTARIS German Industry Association for Optics, Photonics, Analytical and Medical Technology
Speaker: Anja Clages (MPG&E), Samantha Samuel (CooperVision)
15:40 - 16:05 h
Hall C4.702

OPTIC 4.0
Artificial intelligence heralds a new era for optometrists: RetinaLyze® software provides evidence of abnormalities of retinal and optic nerve changes
How does RetinaLyze® work? What else if an eye-screen reports possible abnormalities? Dr. Andreas Frings (Univ.-Eye Clinic Dusseldorf) describes cases which were brought to him due to his role as back-up ophthalmologist at RetinaLyze. He also discusses the importance of artificial intelligence in ophthalmology.
Sponsored by RetinaLyze System (Switzerland) GmbH
Speaker: Dr. Andreas Frings (Ophthalmologist, RetinaLyze System (Switzerland) GmbH)
15:40 - 16:05 h
Hall C4.702

OPTIC 4.0
Artificial intelligence heralds a new era for optometrists: RetinaLyze® software provides evidence of abnormalities of retinal and optic nerve changes
How does RetinaLyze® work? What else if an eye-screen reports possible abnormalities? Dr. Andreas Frings (Univ.-Eye Clinic Dusseldorf) describes cases which were brought to him due to his role as back-up ophthalmologist at RetinaLyze. He also discusses the importance of artificial intelligence in ophthalmology.
Sponsored by RetinaLyze System (Switzerland) GmbH
Speaker: Dr. Andreas Frings (Ophthalmologist, RetinaLyze System (Switzerland) GmbH)
16:10 - 16:35 h
Hall C4.702

Market and customer
New model of eye health care
Telemedically networked, the Eye Care Center Eisenhüttenstadt and the concerted patient care under the direction of an optometrist is a blueprint for the ophthalmological prevention of the future.
Speaker: Peter Haubold-Kretschmer (Optometrist, Eye Care Center Eisenhüttenstadt)
16:10 - 16:35 h
Hall C4.702

Market and customer
New model of eye health care
Telemedically networked, the Eye Care Center Eisenhüttenstadt and the concerted patient care under the direction of an optometrist is a blueprint for the ophthalmological prevention of the future.
Speaker: Peter Haubold-Kretschmer (Optometrist, Eye Care Center Eisenhüttenstadt)
16:40 - 17:05 h
Hall C4.702

Marketing & Sales
If you think adventures are dangerous then try it with routine, it's deadly!
Speaker: Martin Groß (Mental and sales coach, Martin Groß Training Beratung Coaching)
16:40 - 17:05 h
Hall C4.702

Marketing & Sales
If you think adventures are dangerous then try it with routine, it's deadly!
Speaker: Martin Groß (Mental and sales coach, Martin Groß Training Beratung Coaching)