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Friday, 25.01.2019

OPTIC 4.0

Potentials of digitalisation in optometry

Potentials of digitisation based on the Foresight Project Report 2030.

 

 

Speaker: Anna Knaus, B.Sc. Optometry, Aalen University

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OPTIC 4.0

Potentials of digitalisation in optometry

Potentials of digitisation based on the Foresight Project Report 2030.

 

 

Speaker: Anna Knaus, B.Sc. Optometry, Aalen University

opti FORUM

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Young talent and succession

The success of the transfer using the example of the Scheuerer family's optometry business

What does the handover process depend on, what risks does it entail and what kind of opportunities emerge? This will be discussed by Father and son, of the Scheurer family business, together with Beatrice Rodenstock.

 

Speaker: Helmut & Georg Scheuerer, Beatrice Rodenstock, Technical University of Munich

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Young talent and succession

The success of the transfer using the example of the Scheuerer family's optometry business

What does the handover process depend on, what risks does it entail and what kind of opportunities emerge? This will be discussed by Father and son, of the Scheurer family business, together with Beatrice Rodenstock.

 

Speaker: Helmut & Georg Scheuerer, Beatrice Rodenstock, Technical University of Munich

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OPTIC 4.0

Classical advertising is dead!

Many opticians with high quality products are almost invisible on the market and lose orders to worse competitors who scream louder. New and creative strategies are in demand in the future.

Speaker: Nicole Ritter, Inhaberin Brillen Guru

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OPTIC 4.0

Classical advertising is dead!

Many opticians with high quality products are almost invisible on the market and lose orders to worse competitors who scream louder. New and creative strategies are in demand in the future.

Speaker: Nicole Ritter, Inhaberin Brillen Guru

opti FORUM

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Market and customer

Effects of digitization on purchasing behavior of so called personas: Where does which customer buy his spectacles today and where in the future?

Prof. Dr. Anna Nagl presents in her speech the results of a survey of 529 spectacle wearers online survey conducted by the Master graduate of Aalen University, Simon Hauser. It is also about statistically determined data and facts that show how likely it is that customers will buy eyewear online in the future.

Speaker: Prof. Dr. Anna Nagl, Dean of Studies, M.Sc. Vision Science and Business (Optometry)

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Market and customer

Effects of digitization on purchasing behavior of so called personas: Where does which customer buy his spectacles today and where in the future?

Prof. Dr. Anna Nagl presents in her speech the results of a survey of 529 spectacle wearers online survey conducted by the Master graduate of Aalen University, Simon Hauser. It is also about statistically determined data and facts that show how likely it is that customers will buy eyewear online in the future.

Speaker: Prof. Dr. Anna Nagl, Dean of Studies, M.Sc. Vision Science and Business (Optometry)

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Market and customer

Alexa, take care of it! - How we will shop in the future

To what extent are online commerce, IT and artificial intelligence changing the ways of optometry? Discussed by: Ruth-Anna Weißmann Aktivoptik, Jens P. Klatt Management Mister Spex, Susanne Pieler, Sales manager Essilor D, and Nicole Hanisch Member of the executive board of the rheingold Institut (Cologne). Join in the discussion!

Speaker: Christine Höckmann (chief editorship eyebizz), Ruth-Anna Weißmann (Aktivoptik), Jens P. Klatt (Management Mister Spex), Susanne Pieler (Sales director Essilor D), Nicole Hanisch (member of the management at rheingold Institut Köln)

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Market and customer

Alexa, take care of it! - How we will shop in the future

To what extent are online commerce, IT and artificial intelligence changing the ways of optometry? Discussed by: Ruth-Anna Weißmann Aktivoptik, Jens P. Klatt Management Mister Spex, Susanne Pieler, Sales manager Essilor D, and Nicole Hanisch Member of the executive board of the rheingold Institut (Cologne). Join in the discussion!

Speaker: Christine Höckmann (chief editorship eyebizz), Ruth-Anna Weißmann (Aktivoptik), Jens P. Klatt (Management Mister Spex), Susanne Pieler (Sales director Essilor D), Nicole Hanisch (member of the management at rheingold Institut Köln)

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Marketing Mix

ZVA panel discussion: And now onto advertising ... is optometry also in need of its own sweet incentive?

Business owners, industry representatives and advertising specialists talk about the challenges of Advertising in optometry and, using examples, discuss when the limits of justice or integrity have been exceeded.

 

Speaker: Lars Wandke, head of public relations and marketing at the ZVA

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Marketing Mix

ZVA panel discussion: And now onto advertising ... is optometry also in need of its own sweet incentive?

Business owners, industry representatives and advertising specialists talk about the challenges of Advertising in optometry and, using examples, discuss when the limits of justice or integrity have been exceeded.

 

Speaker: Lars Wandke, head of public relations and marketing at the ZVA

opti FORUM

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The science of the eye

Lecture series - SPECTARIS Contact Lenses Circle: The desire for contact lenses! Successful management of myopia

How do we stop nearsightedness before it has even started? Or, failing that, how do we slow down its progress? Scientific studies show that more severe nearsightedness can be a risk factor for pathological diseases that involve visual impairment. We will discuss a number of important aspects with you.

 

Speaker: Axel Baasner (MPG&E), Nadine Ohletz (mark'ennovy), Petra Zapsky (CooperVision)

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The science of the eye

Lecture series - SPECTARIS Contact Lenses Circle: The desire for contact lenses! Successful management of myopia

How do we stop nearsightedness before it has even started? Or, failing that, how do we slow down its progress? Scientific studies show that more severe nearsightedness can be a risk factor for pathological diseases that involve visual impairment. We will discuss a number of important aspects with you.

 

Speaker: Axel Baasner (MPG&E), Nadine Ohletz (mark'ennovy), Petra Zapsky (CooperVision)

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The science of the eye

Atropine & Co: Are optometrists allowed to utilise drugs?

When parents are allowed to hold their children's eyes wide to administer eye drops - why should ophthalmic opticians and optometrists be denied the right to do so? ZVA managing director Dr. Jan Wetzel shines a light on the legal boundary between optometry and ophthalmology.

Speaker: Dr. Jan Wetzel, Managing Director ZVA

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The science of the eye

Atropine & Co: Are optometrists allowed to utilise drugs?

When parents are allowed to hold their children's eyes wide to administer eye drops - why should ophthalmic opticians and optometrists be denied the right to do so? ZVA managing director Dr. Jan Wetzel shines a light on the legal boundary between optometry and ophthalmology.

Speaker: Dr. Jan Wetzel, Managing Director ZVA

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Design

Interview and discussion: Design trends in the optical sector

In a conversation with presenter Moritz Küffner, Dieter Funk from FUNK International gives exclusive insights into future trends regarding the field of eyewear design.

 

Speaker: moderator Moritz Küffner & Dieter Funk (FUNK International)

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Design

Interview and discussion: Design trends in the optical sector

In a conversation with presenter Moritz Küffner, Dieter Funk from FUNK International gives exclusive insights into future trends regarding the field of eyewear design.

 

Speaker: moderator Moritz Küffner & Dieter Funk (FUNK International)

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The science of the eye

Screening of schoolchildren in rural Lower Saxony

Screening examinations for 5th form schoolchildren in regional comprehensive schools are evaluated over a period of six years.

 

Speaker: Olaf Müller & Sven Mucke, Professional Academy for Optometry

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The science of the eye

Screening of schoolchildren in rural Lower Saxony

Screening examinations for 5th form schoolchildren in regional comprehensive schools are evaluated over a period of six years.

 

Speaker: Olaf Müller & Sven Mucke, Professional Academy for Optometry

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