The trend radar aims to realistically assess technological, societal and social developments: What is coming for the industry, how and why? These are the questions that the trend radar is intended to answer.
The Optics Trend Radar is based on a comprehensive survey on a total of 31 trends. Your support is needed here, as the participation of opticians, optometrists, association experts, industry representatives and everyone involved in optics is crucial to ensure a meaningful assessment. Evaluate the developments in the optical industry from your perspective and do your part to better understand the future of the industry and prepare all stakeholders.
The opti team will be giving away free tickets and free drinks in the VIP lounge among all participants for opti, which will take place in January 2024, where the results of the Optik-Trendradar will be presented and discussed live. Simply send a screenshot of the completed assessment to presse@ghm.de to enter the competition.
FIVE FIELDS OF ACTION AND TRENDS OF THE SURVEY
The Trend Radar highlights 31 macro trends that can be assigned to five fields of action. Detailed explanations of each macro trend can be found in the survey.
WORK & CULTURE
Mindfulness
Active aging
Healthy Habits
Collaboration
Sustainable Action
Re- & Upskilling
Robot Interaction
DIGITIZATION & TECHNOLOGY
3D Printing
Cyber Security
Intelligent Materials
Internet of Things
Transparent Data
Predictive Data Analytics
COMMUNICATION & OPERATIONS
Direct to Cosumer
Dynamic Storytelling
Employer Branding
Metaverse Communication
Resilient Supply Chains
Meaningful Marketing
VALUES & SUSTAINABILITY
Women Empowerment
Inclusive Work
Circular Economy
Power of Diversity
Recycling 2.0
Zero Waste
EYE HEALTH & NEW MARKETS (OPHTHALMIC SPECIAL TREND)
