The trend radar aims to realistically assess technological, societal and social developments: What is coming for the industry, how and why? These are the questions that the trend radar is intended to answer.

Recognising trends early, understanding them and remaining capable of acting: Trends are an effective means of promoting vision for the future. This is why GHM, Gesellschaft für Handwerksmessen mbH, has published a new trend radar for the optical industry 2023/24 together with TRENDONE. 

The well-founded trend research has identified social, economic and technological developments that should serve as a future-orientated compass for representatives of the industry.

The trends are structured into three areas:

• Observe: Trends to keep an eye on 
• Prepare: Trends that need to be prepared for now 
• Act: Trends that require immediate and concrete action

This makes the future of optics visible and tangible!