Recognising trends early, understanding them and remaining capable of acting: Trends are an effective means of promoting vision for the future. This is why GHM, Gesellschaft für Handwerksmessen mbH, has published a new trend radar for the optical industry 2023/24 together with TRENDONE.
The well-founded trend research has identified social, economic and technological developments that should serve as a future-orientated compass for representatives of the industry.
The trends are structured into three areas:
- Observe: Trends to keep an eye on
- Prepare: Trends that need to be prepared for now
- Act: Trends that require immediate and concrete action
This makes the future of optics visible and tangible!
