ONE TRADE SHOW, TWO LOCATIONS

As of 2021, opti will be alternating between two locations. In odd years, the trade show will take place in Stuttgart, starting next year from January 8th to 10th, 2021. Reason for the alternating location is that the location in Munich is no longer offered by Messe München at the usual time, due to the leading global trade show BAU as well as a strategic shift in Messe München's portfolio of events during odd-numbered years.

The now annual location alternation guarantees exhibitors in the future

  • the early date in January
  • trade show days Friday to Sunday
  • convenient assembly and dismantling times
  • excellent trade show logistics
  • the ability to address strong exhibitor and visitor markets.

Aside from Munich, only the trade fair location of Stuttgart meets all essential criteria.

TEAM STUTTGART

Are truly looking forward to a successful opti 2021: Dieter Dohr (CEO of GHM), Bettina Reiter (GHM, opti project manager) and Stefan Lohnert (Messe Stuttgart):

"We are very honoured that opti chose Stuttgart as a second location. We already look forward to welcoming the industry in January 2021!", says Lohnert, designated Managing Director of Messe Stuttgart.

Thomas Truckenbrod, President of the ZVA

"From ZVA's point of view, opti 2020 was the perfect start to the decade and provided a great outlook on the things to come. Once again, trade visitors could find everything they needed to succeed as market participants. Whatever the reasons are, that led to the new location for 2021: To me, the most important part is that the entire industry family can get together in one place. I’m looking forward to Stuttgart!"

Josef May, Chairman of Spectaris

"opti Munich 2020 was a good fair. Most of us, like in previous years, had a lot of valuable contacts. For the companies for whom it is an order fair, it was a good start into the new decade. Now we are faced with the challenge of charging the new Stuttgart location communicatively and emotionally, because moving in the odd-numbered years is inevitable, due to the future situation at the Munich location.

But we have confidence in the brand, the opti team and the central trade fair within the DACH region as well as its importance to the world."

Dieter Dohr, CEO of GHM

"We were all profoundly disappointed to hear that the location in Munich would no longer be available within our desired time period, because  the industry feels at home in Munich. A trade show doesn’t need to be tied to a specific location, but several criteria remain indispensable for our industry's success and formed a focus during our search for a new location:

The early date in January, the sequence of days from Friday to Sunday, reasonable assembly and dismantling times, excellent logistics and the ability to address the strong exhibitor and visitor markets to which opti is accustomed. Aside from Munich, only the trade fair location of Stuttgart meets all of these essential criteria."

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