As of 2021, opti will be alternating between two locations. In odd years, the trade show will take place in Stuttgart, starting next year from January 8th to 10th, 2021. Reason for the alternating location is that the location in Munich is no longer offered by Messe München at the usual time.

The now annual location alternation guarantees exhibitors in the future: the early date in January | trade show days Friday to Sunday | convenient assembly and dismantling times | excellent trade show logistics | the ability to address strong exhibitor and visitor markets.



... chances and planning security for our exhibitors:

  • Friday to Sunday trade show days,
  • sufficient installation time for an optimal trade show stand set-up and
  • the kick-off of a new, successful business year as early as January.

Download the creative "Heart Beat".



... on a different date? opti is the first optical event of the year, the first trade show for innovations and product premieres in the new financial year, which offers visitors everything they need for a successful business year right from January. Therefore, a later date for opti in Munich was not an alternative.

As the first trade show of the year, opti as an order fair is important for opticians at this earlier date to fill their warehouses and see trends right at the beginning of the year.

... all trade show requirements:

  • state-of-the-art exhibition halls,
  • a top-level infrastructure and
  • the best transport connections.
  • From the airport, it is actually only 355 steps straight onto the site!


Download the creative "Sharp Focus".



... Advantages of Stuttgart? Stuttgart scores with a casual and charming big city feeling. As a trade fair location, Stuttgart is in no way inferior to Munich and, alongside the Bavarian capital, is an adequate location for a modern trade fair like opti. At Landesmesse Stuttgart, we are talking about the most modern and

newest trade fair centre in Germany, which is located directly on the A8 motorway and is ideally connected to public transport. The airport can even be reached on foot, and the city centre is less than 30 minutes away by S-Bahn - ideal for a trade fair like opti with an international audience. A further advantage of the second location is the proximity of Stuttgart to Alsace, BeNeLux and NRW.

opti is the first optical trade show of the year, offering visitors in January everything they require for a successful year of business.

opti will 2021 take place in Stuttgart at the modern Stuttgart Exhibition Centre. Save the date:
08. - 10.01.2021.


... a modern city that impresses with:

  • various cultural and
  • culinary offers,
  • sport events and
  • a trendy nightlife.


Download the creative "Clear Vision".



Trade fairs reflect markets and serve as an industry platform for communication between all their market participants - that is their primary purpose. This communication will take place in Stuttgart as well as in Munich or at another event location.

opti will move to another building, at a different location - the content of the trade show, the quality and the added value for exhibitors and visitors will remain the same. opti remains opti!

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