YES! area and !HOT area

The !HOT area and the YES! area had been the hotspots for trendy eye fashion in 2018 once again. Both are great market places for top-class labels.

Very young centerpiece for independent labels: The !HOT area. in hall C1. On about 1,800 square meters independent and fashion labels, from A-players over hip high potentials through to rookies could be found there. Again all the frames displayed there stood for handcraft, a philosophical mix of form, style and function.


In the YES! area in hall C2 designers and manufacturers of designer labels showed the newest trends in glasses and frames. The YES! area is the meeting point for the design community. opti sets the trends with the YES! area, making it the trend radar for the coming year.


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