Request vouchers for a free trade show visit
Request vouchers for a free trade show visit

Are you a start-up that does not come from the frame sector and would like to take the opportunity to present your services or products to an international trade show audience? Then the opti OPTICS START-UP Area is the right place for you. It offers young companies the perfect opportunity to position themselves in the industry and to network.

All information about the OPTICS START-UP Area

The new opti CONNECT digital platform will give you the opportunity to target your products to the right audience before, during and after a trade show. Learn more about the opportunities this platform offers you and how you can use it effectively for yourself.


Invite all your customers to opti 2024 with a voucher code for an admission ticket. An unlimited number of voucher codes are available to you as an exhibitor for distribution. Best of all: the costs are already included in your

More info

The international trade show for optics and design is waiting for you! Be there live and write your own success story. From January 12th to 14th, 2024, opti is the platform for product premieres from international market leaders and start-ups, as well as the meeting place par excellence for personal exchange and business success. Make far-reaching branch contacts at the first order fair of the year, increase your presence on the market and benefit from a knowledge platform for innovations and trends from the optical spectrum.  

As a first-time exhibitor at opti, please fill out the linked form. We will then contact you immediately so that you can start planning your trade show participation in 2024.



You have already exhibited at opti and would like to be there again in 2024?

Then use the access data you already know for the digital exhibitor portal and register directly.

You can find detailed instructions on how to log in here.


„We traveled to opti to learn: we wanted to present our collection and get feedback on our patented hinge and our models. The fact that we received so much wonderful feedback on our collection over the three days, had many interesting conversations with potential customers, were able to discuss technical issues with other product designers and exchange ideas about the latest technologies – and even got to travel back to Bern with the opti BOX Award in our pocket, exceeds all our expectations!“

Silvia Nadenbousch and Simon Krähenbühl, Co-Founder LARS Brillen

„opti 2023 showed that opticians and optometrists want this trade show in Munich at exactly that time of the year. The order volume for us was very good and thus the trade fair has proven to be an optimal start to the year. The decisive factor for us in this positive assessment is the crowd of opticians, making the journey to Munich in large numbers.“

Werner Paletschek, Managing Director of OWP Brillen GmbH

„The sales per person that our sales force was able to achieve at opti 2023 is very satisfactory. Thanks to our adapted stand concept, we managed to optimally absorb the visitor frequency in Munich. ESCHENBACH's participation at opti 2023 was thus a success!“

Karsten Möhrer, Eyewear Sales Director at Eschenbach Optik

„Viva opti! The curiosity of many visitors and the returned longing for networking have prevailed. We are all returning home now in great spirits with some interesting novelties, trends, lectures, encounters, and a few pleasing orders in our luggage. We are looking forward to an intensive dialogue with each other in the upcoming months; we all feel a strong commitment to opti.“

Mirjam Rösch, Chair Consumer Optics, SPECTARIS

„opti 2023? Fantastic! Awesome! The trade fair was outstandingly successful for us. As Hecht Kontaktlinsen, we agreed from the start that we would like to be present again in January. Whether customers, industry partners, universities, or new market players – opti is the optimal and most important platform for us to maintain personal contacts. We are even more pleased that the response was so phenomenal!“

Mario Rehnert, Head of Marketing at Hecht Kontaktlinsen GmbH

„opti has been very positive for Sea2see. German opticians understand the sustainable path Sea2see started six years ago and thanks to them we are generating a change in this industry. More than 1,000 of them already promote our value in Germany. I am pleased to be a reference sustainable brand today in the market and looking forward to inspiring more. Congrats on the great initiative of creating a sustainable hub, that's how positive impact is generated.“

François van den Abeele, Founder & CEO Sea2see Eyewear

How many exhibitors were at opti 2023 and how many would recommend the international trade show for optics & design?
That and many more facts about opti can be found here.


An overview of the halls at opti 2024.


Where at opti 2024 can you find the opti BOXES or YES independent design? With our hall plan, you'll be able to navigate to your desired destination no problem. 


opti provides an professional audience the entire ophthalmic spectrum.


All useful aspects of trade fair participation for exhibitors combined in one tool: AUMA_Toolbox. Includes: 10 steps to achieving success at trade fairs, how to make the most of the AUMA trade fair database, trade fair benefit check.


You would like to become an exhibitor at opti and have questions?

The opti team will be happy to help you!


Order forms for exhibitor services, information about the trade fair, plans, traffic information and more.


When will registration for opti start? When is the start of allocation and when will the stand placements be sent? The opti timetable shows, what steps need to be done from application to the start of the fair.


We are happy to answer frequently asked questions and provide information on various topics concerning exhibitors.


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