Contemporary and creative, progressive and always with the particular niche market in focus, the !HOT area was introduced in 2016 as an extension of the YES! area. opti has created space for the hype that continues unchecked to this day and the rising demand from the independent scene.
At opti 2019 we are now bringing together what has long belonged together. YES! and !HOT are merging into the YES independent design area.
So that all other businesses have the desired space in the YES community in future, the platform will have an equally strong presence in halls C1 and C2. Our famously high entry requirements for inclusion in our YES community remain unchanged.