opti is already setting a strong (pre-)sign for the industry: full halls and a wide variety of companies and brands await trade show visitors in 2024. In addition to the familiar MYOPIA and SUSTAINABILITY HUBs, opti will also feature a new TREND HUB and AWARDS ceremonies. The focus in 2024 will be on knowledge transfer, dicussion and exchange formats as well as topic-specific networking touchpoints. This opti is also positioning itself as an indispensable platform for groundbreaking trends and innovations and has exciting topics and interaction opportunities in store for industry players.

No one can miss opti 2024: Not only because of the full exhibition halls, but also because of the sensational campaign for which numerous personalities from the industry have lent their faces.

WE ARE opti stands for a jointly designed trade fair, for cohesion and change. The campaign will be seen from September onwards on various advertising media, whether it be on advertising space at opti or in trade publications across Europe. Discover the faces of the campaign here. 


WE ARE opti steht für eine gemeinsam gestaltete Messe, für Zusammenhalt und Veränderung. Die Kampagne wird ab September auf diversen Werbemitteln zu sehen sein, ob auf Webeflächen auf der opti oder in europaweiten Fachverlagen. Entdecken Sie die Gesichter der Kampagne hier.  


Create added value for yourself and the entire industry: Until the end of September, you have the opportunity to contribute your knowledge and actively shape the Optics Trend Radar. Only with your expertise and that of your colleagues can the Optics Trend Radar be developed into a forward-looking tool. We need you and you only 15 minutes of your time. Fame and honor await you, as well as a chance to win attractive prizes.

To the survey

Attention opticians: Have you already implemented sustainable projects in your business? Then apply for the opti SUSTAINABILITY AWARD by November 15, 2023. A great prize is waiting for you.

Read more

Three days opti, three days live, three days highlights. Here comes the clip of opti 2023!


opti shows product premieres from international market leaders and start-ups alike: all ideas, trends and innovations relating to the optics industry.


opti is the platform for trends and innovations regarding ophthalmic optics. While the product ranges at opti are as diverse as the industry itself, there will be a special focus on trend topics such as Sustainability and Myopia Management. These themed areas are all about inspiration, valuable impulses, expanding knowledge and exchanging experiences.   Sustainability is no longer just a trend, but a responsibility. At opti 2024, you will learn how the ophthalmic optics industry can commit to this with products and services, among other things, and how it is already doing so. Also, get an idea of the latest developments in myopia control and treatment and benefit from the knowledge and innovations of international experts and practitioners.


You would like to become an exhibitor at opti and have questions?

The opti team will be happy to help you!


What exactly is planned for opti 2024 and what can exhibitors and visitors look forward to?

In this interview, opti Director Cathleen Kabashi and Press Officer Nina Gassauer reveal a few things about the upcoming opti and explain how the GHM dealt with the results of the opti ROUNDTABLE held in Frankfurt at the beginning of July.


To the interview

The opti team cooperates with associations and organisations as well as with mobility and media partners.


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